Does anyone remember "New Coke"?

Question

I think that was officially one of the worst disaters in food/drink history.

Answer 1

Yup... it was kinda nasty... at the time I think I was like 10 or 11 & I was kinda depressed at the fact, because I thought they wouldn't ever go back to original formula... Then they actually had to put original back on the market - and the nasty "new" Coke was never heard from again....

the end!

Answer 2

I remember during that time finding a place in Murfreesboro, Tennessee that still had the original formula. My dad bought cases of it, and that lasted until they brought back "Coke Classic." I later heard that the whole thing was a big marketing ploy to generate publicity. I don't know if that is true, but they seemed able to change their formula back to the classic style, make the Coke Classic cans and bottles, bottle the drinks, and get them on store shelved pretty quickly. I am not a "conspiracy" buff, but I do recognize good marketing when I see it.

May God bless and keep you.

Answer 3

Yes, but they learned a lot from it, and were able to establish Coca Cola Classic pretty rapidly. In addition, they learned to grow the product line, as opposed ot changing it, and you can see that with all the new soda variants, such as Diet Coke with Lemon, lime, and Splenda, as well as Coke Zero all being introduced while Diet Coke stayed on the shelves. Pepsi has also leanred from the New Coke mistake and their failures are far more easily forgotten than the successes.

Remember Pepsi Clear?

Answer 4

I remember New Coke. It was absolutely disgusting. I tend to prescribe to the conspiracy theory: Coke had experienced some loss in sales to it's competitor, Pepsi. Coca Cola created New Coke to generate a controversy. In other words, it was a marketing ploy to regenerate interest in original Coke. They introduced New Coke knowingly to cause an outrage amoung its consumer base.

Answer 5

yes!

I think it was a brilliant marketing plan.

coke's sales had stalled. people started to take it for granted. They announced new coke, people started stockpiling the stuff. Their sales went through the roof.

They created "new coke" that tasted like Pepsi. People hated it. They switched back, and their customer base increased. More loyal than ever.

Answer 6

unfortunately.....

that was a plan to have a jump in their stocks.

they weren't going to keep new coke it was just a ghost like 'water world'... something to sabotage something in order to get a profit or project that otherwise couldn't have happened without this depremental disaster.

something must have been going down.. so some bright spinster thought of sabotaguing coke to profit later when they brought back the real thing.

of course naming is lamely coke classic...

yuck.

Answer 7

I quit drinking Coke for a couple years after that idiotic move.

Answer 8

Yes!

I still have an unopened can of the original Coke (pre-new Coke) and an unopened can of the "new" Coke.

Remember all the theories? That was fun!

Answer 9

I'm from Atlanta (Coke's headquarters), and I can tell you that is was a complete disaster on multiple levels--taste, strategy, marketing, etc. Lots of careers were ruined over carbonated sugar water.

Answer 10

I do and it was horrible. I think it was on the market for like 72 days or something close to that. If you go to coke.com there are a lot of interesting facts about it.

Answer 11

Are you talking about the clear coke they came out with for a while? If so yes it was terrible=)