What's up with those Lexus Golden Sales Event?

Question

They don't say on the commercial whether there's a discount or any kind of incentive. How is that a sales event?!?! What idiot goes "oh it's a sales event, i better go to my dealership now"? I'd like to hear some comment from the folks working at Lexus!

Answer 1

Every day is a "sales event" at a dealership! So they hype it as a "Golden Sales Event" to get the d00bz in, thinking that there is some kind of awesome deal going on.