What are brides and grooms looking for?

Question

My husband is a disc jockey (has been for over 20 years) and I will be attending a bridal show (as a vendor) with my husband for the first time. I was just wondering what brides and grooms are looking for when they attend a bridal show. Should I give all of the info. at once or are they overwhelmed by all of the other vendors?

I know that weddings are a very important day and there are A LOT of decisions to make. I just want to make it less stressful for them. I don't want to come across as a sales person, because that's not who I/we am/are.

Any suggestions on how to make the bride and grooms bridal show experience eventful and one where they wont forget my business?

Sorry if I offended anyone. As I said my husband has been doing this for 20 years and I have never attended a bridal show, so I didn't know what to expect. I was just curious what people wanted. I wasn't selling anything to anyone.

Answer 1

It all comes down to price for the vast majority of brides. Here is what I looked for:

A list of "options" that you could add or subtract. For example, give me the "basic" package (no lights, no effects, no MC'ing), then let me add. Do I want dry ice? That's $50. Want the DJ to play an interactive game? That's $100. etc etc.

This really helps people narrow down the actual costs.

Be upfront about how much time you are willing to be there for, as part of the standard package. Add extra hours for extra $.

Please, please, PLEASE make a demo CD of some of your most requested, popular mixes, and hand that out. Some DJ's play songs...some mix. I'd like to know what style you are.

If you are working as another type of vendor, please don't hover when I'm looking at your stuff. Sometimes it comes off as overbearing and desperate. Stay at the back of the booth looking attentive, so if I need your help I can get you asap.

Hand out free samples of whatever it is you are selling. If you do favours, consider tiny candles, or sweets. A bride is much more likely to buy what she tries.

A coupon deal ALWAYS works, as do free draws. Use the free draw names to compile a database of interested people. Be sure to get their email addresses.

All in all, act professional, look like you want to be there, be knowledgeable, and be upfront about pricing.

Ok, I'm done...good luck!

Answer 2

I think every bride and groom are looking for something different. It was a little overwhelming to be at those shows. Packets of information are always good but the best thing is to let the bride and groom know if you are flexible. That you can be loud and crazy or if they prefer you could blend into the wall. That's what kind of sold me on our dj - that he could start out tame but by the end of the night when it was just our friends left he got a little more out there, less serious.

Answer 3

I would make packets or papers with all the information that they need to know about a dj and put the packets/papers on the table for them to take home and look at. I've never been to a bridal show, but that's what I would want if I went.

Answer 4

Having gone threough this recently I can tell you that I was attracted to DJs that had a booth with some kind of flash. He had music playing lights, music playing, and he even had a TV with a wedding that he had previously done. Make sure he has plenty of business cards available, he dresses professionally, and greets eveyone who just walks by his table. Another great idea is to have some sort of drawing for everyone who leaves their name with you and who ever wins gets a discount.

Answer 5

People can now DJ their own weddings due to newer technology and Ipods, so DJs are on the way out. I wouldn't invest too much in this business venture.

Furthermore, I don't think it is appropriate to use these boards for your for-profit market research.

Yes, you are a sales person.

Answer 6

You want an unforgetful business??

Show the cheapest price for a good package. That is what they are looking for. Reasonable prices with great quality sound!

Good luck!