how to shape customer needs and wants?

Answer 1

Show them why they need what you are selling.

Show them how it can fulfill a need they already have.

Show them why they should want it, and how their life/business/whatever will be better if they have it.

Listen, Ask, Empathize, Produce. Let them talk, and listen to what they say they want. Ask questions to get more details. Empathize and agree that they need what they say they need, then Produce the solution with whatever can provide for them.

Answer 2

Could do so by starting to encourage the customer that the item you are presenting on is something worth using.

I assume that when you mean by shaping a customer needs and wants, you are saying in the situation where a customer may be just a window-shopper type of customer where they do not have anything in mind to purchase as yet right?

So, after breaking the ice, just listen to what the person wants. That's where you tell the customer the benefits of the product and then receive the feedback from the client.

You may have already achieved the first step of shaping the customer needs and wants.

Actually, this only helps the customer to focus on wanting to know more about what you have to present and increasing his/her interests in it.

Let the customer make the final decision. If the person can't make the decision but have been standing there for a few seconds pondering, he/she might be just waiting for you to close the deal.

Here's a little thing about such people as mentioned in the last paragraph:- usually when they stand there filled with interest in the item, they are looking for signs if you are confident of the product and if you are confident of what the benefits of the product you are to give to the customer, the salesperson would close it immediately.

Signs of weakness shows that the item may be weaker than as explained. There's no hiding of the truth, so present it honestly.

Answer 3

As a personal in service industry, the most important thing is you need to identify what is the customer needs. Once you identify the customer's needs, you are able to provide the customer the details. For example, when I meet my client for renovation job I really take down all the necessary details before i send out the proposal to the cilent for them to see. Once they confrim on the details, we will proceed to the next stage of the job so on. In this way we can actually know what the customer wants and what is their needs too.

Answer 4

Like the first person said, you mean adapt. She should always keep in mind that you want to treat the customer the way you want to be treated.

Promptly acknowledge the customer
Go the extra mile (if they are wanting to go to another dept, don't just point, lead the way)
Always greet and attend with a smile (you'll lighten their mood)
Find the answer (never just end it with "I don't know)
Be like AVIS and try harder
Never leave them waiting too long without some feedback
Do customer surveys (drop box for forms)
Follow up

Answer 5

You do not shape the customers needs. You adapt to the customers needs.

Answer 6

You have it the wrong way around. A customer's needs must be sought and filled, don't try to convince me I need something that I don't need! The Customer is always right.

Answer 7

it doesn't work that way.


You find out what their wants and needs are, and then show how your product addresses/answers those wants and needs.