One of Americas favorite soft drinks, Pepsi-Cola, didn't make it to the Taste test stage ... several times. The ability of the product to survive several bankruptcies, numerous management changes, and major internal squabbles made it an even stronger player in the bid for consumer taste acceptance.
Our story begins with the birth of Caleb D. Bradham in in 1867. Bradham was born in Chinquapin, North Carolina in 1867. Chinquapin is a rural community about forty miles south of New Bern, North Carolina. New Bern is a seaport town which was first settled in 1710 by Swiss and German emigrants.
Caleb Bradham attended the University of North Carolina and the University of Maryland Medical School. While at the University of Maryland, he worked part-time in a local drug store. When his fathers' business failed in 1891, Caleb dropped out of medical school and decided to open a drug store of his own in New Bern. This drug store was the first home of Pepsi-Cola, and it was located at Middle and Pollock Streets in New Bern.
Caleb formulated the Taste that Beats the Others cold in his new drug store, and in 1893, he began selling "Brad's Drink", which among other claims, was to be a cure for dyspepsia.
In 1898, Caleb Bradham bought the name "Pep Cola" for $100 from a company in Newark, New Jersey that had gone broke. He then changed the name of his new drink from "Brad's Cola to Pepsi-cola, and persuaded a neighbor who was an artist to create the first Pepsi-Cola logo.
Bradham applied to the state of North Carolina and to the U.S. Patent Office for a trademark on the name Pepsi-cola in 1902. He also issued ninety-seven shares of stock for his new company, and was ready to supply Pepsi to an eagerly awaiting world.
From the back room of his pharmacy, Caleb mixed and sold over 8,000 gallons of syrup his first year. Having an appreciation and understanding of the value of advertising, he invested $1,900 of his early profits in promotion of his new drink.
By 1903, Bradham had outgrown the back room of his drug store, and moved his young company to temporary rented quarters for almost a year before finally settling into its permanent home, known as Bishops factory, in New Bern. At that time, he also added bottling lines to his growing syrup manufacturing business.
Caleb had established fifteen additional bottling plants by 1906 to attract the early Pepsi Generations'
2006-07-23 08:15:59
·
answer #1
·
answered by Sam 2
·
1⤊
0⤋
Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines. The brand was trademarked on June 16, 1903, though the drink was first made in 1898, by pharmacist Caleb Bradham. Similar to Coca-Cola, its major rival, Pepsi was originally intended to cure stomach pains.
Pepsi-Cola was first made in New Bern, North Carolina.
Theories on the name:
1) Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola. 2) "Pepsi-Cola" is an anagram for "Episcopal". A large church across the street from Bradham's drugstore. There is a plaque at the site of the original drugstore documenting this while PepsiCo has refuted this theory.
Another theory is that Caleb Bradham and his customers simply thought the name sounded good.
2006-07-23 08:16:56
·
answer #2
·
answered by hellokitty11704 3
·
0⤊
0⤋
This Site Might Help You.
RE:
When did Pepsi Cola get its start,and where did the name Pepsi come from?
2015-08-12 04:00:08
·
answer #3
·
answered by Wanids 1
·
0⤊
0⤋
In 1893, North Carolina, pharmacist Caleb Bradham was messing around with ingredients and invented what we know today as Pepsi-Cola. Was originally called "Brad's Drink". And renamed in 1898 to Pepsi-Cola
2006-07-23 08:21:12
·
answer #4
·
answered by Swirly 7
·
0⤊
0⤋
Where Did Pepsi Start
2016-11-14 08:51:09
·
answer #5
·
answered by woodrome 4
·
0⤊
0⤋
Coca Cola
2016-03-16 07:03:00
·
answer #6
·
answered by Anonymous
·
0⤊
0⤋
Pepsi was invented in New Bern, NC in 1898. Cant find info on where the name came from.
2006-07-23 08:16:33
·
answer #7
·
answered by vadragonslayer 3
·
0⤊
0⤋