Remember when prizes were in cereal boxes all the time? Are there any these days?

Answer 1

girl i hear you the prizes where better and worth opening the boxes for them now they are smaller or you have to send for them through the mail and sometimes they takes weeks and you don't get the correct one any ways so i guess that those days are over now

Answer 2

I am 50 years old, and remember quite well the days when there was "toys" and things found in the cereal boxes. I think that the cereal companies, Like "Kelloggs", which is only about 15 miles from my home here in Michigan, used toys as a "selling" incentive which drew the attention of children so they would trouble their parents until they would give-in and buy that particular cereal. But eventually a number of law-suits arose against the cereal companies on the matter of children "choking" on the small objects found in the cereal. Insurance costs' eventually forced the cereal manufacturers to abandon the practice altogether. That is the story I was told by an individual who worked at "Kelloggs" for more than 25 years before retiring. Hope this helps a little...or better yet, a lot.

Answer 3

i havent seen an actual prize in the box in a very long time.

Answer 4

Yes! What fun !!

According to this, from July through September 2006 there will be
"Software in Cereal Boxes" from General Mills.
Look for the CD-ROMs to be attached to specially marked boxes of Cheerios, Honey Nut Cheerios, Lucky Charms, Golden Grahams, and Cinnamon Toast Crunch. Since each CD-ROM is visible on the front of the cereal box, grandparents can easily collect all five games and be ready for the next visit of those grandkids.


Software in Cereal Boxes
by Sandy Berger

Are the grandchildren coming for a visit soon? Why not please them with a box of Cheerios, Honey Nut Cheerios, Lucky Charms, Golden Grahams, or Cinnamon Toast Crunch along with their favorite computer game?

The next generation of cereal box prizes is very grandparent-friendly and is coming to a store near you. Through the month of September, fourteen million General Mills’ cereal boxes will include a full-version, top-selling Hasbro family software game such as Monopoly Jr. or Boggle. The free CD-ROMs being packaged with the cereal might surprise any savvy software buyers who know what to expect to pay for quality children's software. Each CD-ROM features an interactive version of one of five popular Hasbro family games - Monopoly Jr., Chutes and Ladders, Boggle, Operation, or Ultimate Yahtzee published by Infogrames Interactive, Inc. and distributed by Infogrames, Inc.

Through the years, cereal box prizes have often reflected major cultural trends and interests. For instance, a 1930s cereal bowl offer featured an innovative new substance called plastic. As millions of families purchased their first automobiles in the 1950s, kids clamored to get their hands on miniature license plates, making them one of the most popular cereal giveaways ever.

Now, the trend is technology. In fact, parents are eager for their children to become computer whiz kids. A nationwide survey of 1,000 adults shows that 51% of parents would rather their child have the talent to master computers like Bill Gates than play sports like Michael Jordan (20%), sing like Whitney Houston (8%), or act like Susan Sarandon (4%).

The same survey, conducted by General Mills, shows that 90% of parents think computer games can be good educational tools for children. Quality software often comes with a high price tag. Most adults say they expect to pay at least $25 for a desirable children's computer game. But with General Mills’ new promotion, the software is free. All you have to do is buy their cereal.

Look for the CD-ROMs to be attached to specially marked boxes of Cheerios, Honey Nut Cheerios, Lucky Charms, Golden Grahams, and Cinnamon Toast Crunch. Since each CD-ROM is visible on the front of the cereal box, grandparents can easily collect all five games and be ready for the next visit of those grandkids.

General Mills

Answer 5

No they weren't......some cereals didn't offer prizes at all.

Far and few in between.

Answer 6

There still are, but they suck. Are you aware of what happened to Crackerjack prizes? Same thing.

Answer 7

Not like when I was a kid, but I got a car from the movie "CARS" in my fruit loops the other day. I was so happy. Sheesh!

Answer 8

Ya - cool stuff - now you get toys at Burger King and MacD

Answer 9

Yeah, those were great.
The prizes now are not nearly as good...

Answer 10

I loved those sticky octopus things you could throw on your window.