What's the point in Diet Coke now Coca-Cola Zero exists?

Question

If Coca-Cola Zero and Pepsi Max have all the great cola taste and none of the sugar, what's the point in Diet Pepsi and Diet Coke (aka Coca-Cola Light)?

Answer 1

Diet Coke is still a successful product and is a different formula. New Coke was a variation of Diet Coke with more sugar.

According to the company's UK website as of 2004:

* Diet Coke is the #1 selling sugar-free pop in the world;
* Diet Coke is the third-largest brand at the company, and the fourth most-popular carbonated soft drink in the world;
* Diet Coke is sold in 149 countries; in 46 of them, where diet has undesirable connotations, it is known as Coca-Cola Light;
* The top five markets for the brand are the United States, the United Kingdom, Germany, Canada, and Brazil.
* Some predict that Diet Coke will soon overtake Pepsi as the #2 soft drink in the USA because, over the last decade, Pepsi has lost market share (down to 11.2% in 2005) and Diet Coke has gained market share (up to 9.8% in 2005)

Given this success there is no reason to get rid of the product. Zero and Max target different niches than Diet Coke and Diet Pepsi.

Answer 2

Some people like the taste of Diet Coke (Remember the old commercial, "Just for the taste of it, Diet Coke!")? I personally prefer the Coke Zero and will drink it if I have the choice between the two. But, before it arrived on the market, I was a Diet Coke man, and still drink it when the other isn't offered. BTW. Outside of Meijers (a Michigan, Indiana, Ohio, and Illinois retail and grocery chain) I have not been able to find Coke Zero in a fountain drink. I prefer fountain over bottled and can soda, so, if anyone knows any other franchise chain that sells Coke Zero in the fountain, please let me know.

Bottom line, there is a market for both, they both sell and make a profit, and so why should Coke want to get rid of a product that is a moneymaker?

Answer 3

I have tried them both and like them..but Coke 0 has a different taste and tastes more like the real Coke with sugar has a fresher flavor but again I buy what is on sale so I am not stuck on one kind..

Answer 4

becuase the calories in diet coke arent small enough for the people who eat a big mac super size fries and a diet coke... they still put the weight on so the diet coke has to go they need to get less calories

Answer 5

they all make you get fatter....if u really want to go on a diet..drink water.....diet coke that's bu*****.....coca cola light is so disgusting anyways....so, drink normal coke..or just drink water if u want to be thin...

Answer 6

I hope the zero refers to the price of the rubbish stuff, because all these type of brands are over priced.

Answer 7

Diet coke doesn't taste like ***.

Answer 8

zero rates a zero

Answer 9

Taste maybe.

Answer 10

who knows anymore why ask why and just drink