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Except me, I'm not Australian and I love to spread it on toast in the morning. I take a good size sip of black coffee and then sneak up on it and take a bite of toast and taste the salty/bitter smoothness that jumpstarts my day. I'm in a town of about 200,000 in the Western USA and there is only 1 place to buy it in the smallest size jar, and they charge $6.00 US. Has Kraft done studies where they know it wouldnt be profitable to try to market it to other nations?

2006-07-07 18:30:34 · 7 answers · asked by Pepe LePeu 3 in Food & Drink Other - Food & Drink

7 answers

It is eaten in Australia because it was invented here - we were all brought up on the stuff (until Kraft bought it!).

I remember going to the US and taking my trusty jar of vegemite with me to spread on toast. I ended up meeting some great Americans and gave them a sample taste on some crackers (but it really needs to spread on toast). One guy said it was very salty and his girlfriend said how can you eat something that is so black - maybe that is why no other nation has really taken to it.

2006-07-08 02:30:43 · answer #1 · answered by Leigh S 2 · 1 0

Actualy, there are a couple of grocery stores her in Seattle that not only sell Vegimite,a but also the British equivilant Marmite. Honestly, I haven't tasted either, but from what I understand, if you grow up with it, it's the best stuff ever. Look up the phone number for Food Emporium in Mukilteo, Washington. I used to work there and they have both. Steve Baugher is the store director. Tell him his old Bistro chef Ed sent you. (This will give him a heart attack at first) I'm sure you can order a jar of each to sample and have a tasting like no other.

2006-07-08 01:41:52 · answer #2 · answered by Ed H 2 · 0 0

Yeah, i went to Australia to visit and tried it there for the fisrt time, hadn't even heard about it before that. To tell you the truth the hairs on my body stood up when i took a spoonful of it, it was bitter and beyond salty. Anyways, i brought a jar back to the states just so my friends and family could try it...

P.S. Not one so far has liked it, definitely an acquired taste. lol

2006-07-09 02:49:01 · answer #3 · answered by Lexus-Nut 3 · 0 0

Just because some people eat something doesn't make it a sound product investment. And I believe there are not as many Australians as you think actually liking to eat 'Vegemite'.
Be happy you have found your supply source , those kinds of tastes don't stick around long if they don't sell.

2006-07-08 08:18:52 · answer #4 · answered by sheila love 5 · 0 0

The US, generally, isn't raised on the stuff -- I guess that's why there's not a demand for it.

I've seen it grocery stores on occasion... dusty... lol.

It's like beer (itself), one has to acquire a taste for it...

I don't know about Kraft or any other studies done...


I just found this place that sells small jars for $3.95 -- they ship from Texas... Maybe you can buy a case and save in the long run. :)

http://about-australia-shop.com/advanced_search_result.php?search_in_description=1&inc_subcat=1&categories_id=&pfrom=&pto=&x=9&y=8&keywords=vegemite

WOW!!!! Check out this site -- they sell it by the BUCKET!!! In Washington State...

http://www.simplyoz.com/products/aussie_food/groceries/vegemite

This site sells a 910 Gram Jar ON SALE NOW for $16.95 (regularly $26.95):

http://www.thevegemitesite.com/links.aspx

2006-07-08 01:37:08 · answer #5 · answered by cosmosclara 6 · 0 0

It's an acquired taste, I guess.

2006-07-08 01:33:37 · answer #6 · answered by CaramelKidsMom 3 · 0 0

i'm australian and i hate vegemite, so not all australians love vegemite

2006-07-08 22:10:58 · answer #7 · answered by The Fun One. 2 · 0 0

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