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Usually, there are advantages to marketing: improved visibility, icreased sales, etc.

On occasion, however, marketing can be contraindicated.

Take, for example, the Enron scandal. During the days when the story started to break, any marketing for the company was directed at damage control - not promotion. Promotion would have simply kept the scandal fresh in people's minds... not exactly an advantageous situation.

Hope this helps!

2006-07-10 02:11:21 · answer #1 · answered by extremenerd 7 · 1 0

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