what do company logos communicate???

Question

i donno how to explain it but what i want to know is what do company logos mean and how do they add to the good will of the company and and any stuff stuff related to it.

Answer 1

hello, a company logo conveys a companies image.
for example if a company wants to send a message to the public that it cares about its clients. Then the logo should convey that. IA logo should portray the companies image strongly.

Heres more info:

Ag Business Development
Take Time to Design Your Logo
By Mary Dahm

(Reprinted with permission from the June 3-16, 2002 issue of the Mid-Missouri Business Journal)

Every business could use a logo, whether it’s used only on items such as business forms and cards, or as part of a greater integrated marketing program.

What Is a Logo?
A logo is a visual tool that represents something, such as a business, place or event. It can be a picture, type treatment or a combination of the two.

Logos can do several things:

Convey something about the business or what the business does
Identify the company in a consistent and impactful way
Help position the company in the marketplace.
A logo or identity program should be one of the first things a company thinks about. Since a logo or trademark usually creates the “first impression” of a business to the marketplace, choosing the wrong image can have negative consequences, not only in terms of sales, but in long-term brand equity.

What Should a Logo Convey?
A logo can convey something about what the business is or does, as well as other intangible qualities the business wants its audience to believe. In general, most people feel comfortable about a business that has a well-developed logo. It shows that the business is serious about its image and gives credibility to its owners. In addition, a logo can show qualities like reliability, elegance or creativity through the choice of mark, color and typeface.

Who Is the Audience for the Logo?
It is imperative that the company owners target the primary audience for their goods or services. The same is true of their logo. Is the audience business- or consumer-oriented? What is the level of sophistication that needs to be employed in the design? Are there other factors to consider?

The Design Process
The design of a logo can be seen as a process. The first step involves the concept of the design. It may be as simple as jotting down a few things on a napkin, or in the case of large companies, numerous meetings with design firms and focus groups. This stage is where the business owners and design team isolate several items that symbolize the company and through a series of refinements, isolate the image they want to convey.

It is, in fact, not just making a logo; it is creating an identity. Positioning the company is explored here to ensure that the identity development is in line with the business goals.

The second stage involves taking the concept and implementing the graphic style. In some cases, a professional design team can be helpful in developing and producing a workable design, or family of designs. Most firms will present several initial ideas and then revise until the final logo is agreed upon. Colors, typefaces and usage will be worked on at this point. Developing corporate standards is important as well. Deciding how the logo will be used, how it will reproduce, what formats it will exist in and other issues should be decided at this point. Consideration also must be paid to how reproducible the logo is. Some logos look great in color, but the color does not translate when it is reproduced in black and white. Others look fine in large format, but type disappears or pictures disintegrate when used at a small scale.

The third stage involves producing the final logo and implementing its use in all company materials. When businesses develop a logo for use in a variety of ways, such as brochures, ads and Web sites, for example, the use of color, type and other elements in the design should be closely examined for consistency.

Mistakes Companies Make
There are numerous mistakes many small and mid-size companies make in their logo and branding process. Many companies feel that they have to have a picture in their logo. Strong type treatments with the company’s name and tagline can often convey a clearer message than a poorly rendered or reproduced mark.

A logo should be adaptable to various media, especially when a company actively advertises in both print and on the Web or television.

Some companies feel pressured to use colors that are a personal preference or ones that a printer or newspaper recommends instead of basing their decision on the image they wish to convey.

Likewise, some companies choose a typeface by scrolling through the list on their computer without considering how it will impact their identity, or without looking for something more unique.

It is also important that a logo be consistent in its use. Too often, companies will have a logo they use on their internal forms, another that a print shop set for their business cards and yet another treatment that the phone company typeset for their listing and display ads.

This may not seem important to the company owners, but unintentionally it sends a message that the company may not be well established or well run.

Logo design is much more than just putting a picture or type together. Understanding the basic process will aid you in your efforts to have an impact and an integrated look for your business, no matter how large or small.


--------------------------------------------------------------------------------

Mary Dahm is senior graphic designer and vice president of Dahm Design Company. She can be reached at [phone], [e-mail] or www.dahmdesign.com.


Mid-Missouri Business Journal is located at 4250 E. Broadway, Ste. 1043, Columbia, MO 65201-9093. Phone: [phone], E-mail: [e-mail]

Answer 2

Company logos may or may not necessarily communicate anything. The key to logos is that they are memorable; they provide sort of a hook in your memory to hang all the thoughts and feelings on that further branding achieves.

For instance, I say "golden arches" and most people think of something they enjoy at McDonald's. Maybe some people think of bad things about McDonald's, but EVERYONE thinks of McDonald's and all of those thoughts are "hung" on the memory hook of the golden arches.

In our business, one of the things we try to move clients away from is the idea that their logo should be designed as an attempt to communicate something. This usually fails to begin with and ends up being some sort of odd abstract piece that needs to be explained repeatedly when people ask, "what's that mean?" What is far more important is that a logo make some sort of non-offensive impact on the memory in order to later associate thoughts about the company with. It's what's called "pairing," the memory's tendency to "pair" memories together.

Hope this helps!

Rebecca
iPowerGRFX Web Development and Marketing
http://www.ipowergrfx.com
http://www.publicadjuster.com

Answer 3

You're studying advertising or marketing, aren't you? A company logo is supposed to give you a mental image of what the company is all about. IE: Old fashioned and staid, advanced and futuristic, dependable and rock-solid, or whatever impression they would like to leave on the viewers mind.

It could be the wording of the name, the graphics, or both. The logo is not just a name but a statement.

Answer 4

the company logo is extremly important. great companies have iconic logos, logos that are recognizable in a second. think of Apple, Mcdonalds, UPS, Starbucks,,, logos are the general and basic representation of the company. if the company is a crappy new one , chances are the logo will be awkward and crooked. a professional logo is bold, creative, astheticly pleasing and memorable. a company logo is like a visual reminder of who the company is. when you think of the great companies, the first image that pops into your head is the logo,, try it, seriously. Logos are extremly important for both the buisness and for the customer.

Answer 5

there are as many answers to your question as there are logos out there - some mean something, some don't, some have hidden messages, others are in your face obvious. Most try to create a visual link to the company (some more successful than others).

Answer 6

I think that on the lowest level of marketing, if nothing else that the company has said or done makes them stick out to you, Joe or Jane Consumer, Then atleast the logo will pop into your head when you hear the name.....sort of a subliminal type of advertising.

Answer 7

Good will of the company? Pardon me? No such thing. They are just trying to take your money. That's all any business wants to do.

They mean nothing other than occasionally a veiled and spurious attempt at subliminal messeges.

Answer 8

Your logo is a graphic representation of your company name, trademark or brand. A unique, recognisable identity or 'corporate logo' has become an essential part of business strategy and success so it's vital that proper consideration be given to this aspect.

A few do's and don'ts!

Clipart!:

It's a big no-no. Period. It's extremely unlikely that you will ever be granted sole copyright of a logo which uses clipart - even if you purchased the clipart or it came with your software. In many cases, the use of clipart in logos is expressly forbidden in its terms of use

Using clipart can also seriously damage your credibility and lose you vital sales...

Special Effects:

Bevelled edges, drop-shadows and glowing edges seem to be everywhere these days. Sure, they can add drama when applied sparingly but they can also distract (and even detract) from your design. Another consideration is when you need to have the logo printed - you will need a high-end (and usually expensive) printer to produce the work adequately. Keep it simple!

Colours:

Light greys, shadows and/or gradients in logos do not fax or copy well! Printing designs with these attributes on certain items (t-shirts etc) can also be problematic and/or very costly. Ask your designer to provide a 'spot colour' version as well as the gradient colour version. You should also obtain a suitable version for faxing and black & white printing for use in Yellow Pages and the like.

Spot colour? The most effective logos (especially in terms of cost) are those with up to three colours or less. A design which uses spot colours can be matched with high accuracy again and again across many different media.

CMYK? Also referred to as '4 Colour Process'. This method must be used for printing full colour photos and designs containing gradients and/or drop-shadow effects accurately. Instead of a pre-mixed ink for each colour, the image is broken up into percentages of 4 standard colours: Cyan, Magenta, Yellow and Black (CMYK). Exact colours are achievable across different media but it can be difficult and takes more effort and expense.

Placement:

Westerners read from top to bottom, left to right. So why is your logo in the centre or right of your page? Placed at the top left of your web page, it's the first thing prospective clients will see - and that aids your branding efforts.

Text-Only Logos:

A text-only logo is usually only the preserve of large multi-national corporations who are already well-established in their industries. Nike is just one example of a company that doesn't need to use its symbol to differentiate them from their competitors - they've already achieved supreme brand awareness through countless years of marketing. They are at the stage where they can use either the name 'Nike' or 'the Swoosh' symbol on its own without fear of brand confusion.

Not so for the startup or SME who should always employ a graphic device that their audience will remember and one which will set them apart from their competitors.

Monograms:

Use of monograms (initials) will make it difficult to build credibility. Brand awareness will also take much longer to establish than for a standard logo.

Lifecycle:

The typical life-cycle of a logo could be as follows:

Year 1 to 5 - Graphic Element and Full Trading Name (••• Davis & Davis Electrical Ltd)
Year 6 to 10 - Graphic Element and Shortened Name (••• Davis & Davis)
Year 11 to 25 - Graphic Element and perhaps reduction of the name to a monogram (••• D&D)
Year 26+ - Lone use of either Graphic Element or Initials.

Monograms may look great initially, but it will make your branding efforts that much harder.

Complexity:

Complex illustrations and photos generally make very poor logos. Think about how its going to look when it's reduced to small size on a business card - will the client be able to make it out? For high impact, simple designs work best and are easier to remember. And for most designs - especially company logos, make sure it 'works' in black and white too!

File formats:

Many inexperienced/amateur designers will design your logo in Photoshop or some other bitmap image editor. Fine if all you'll ever need your logo for is on a website. But what if your online business really takes-off? You might one day need printed items and even need to display the logo on advertising hoarding or place it on company vehicles. The logo designed at web resolution will be pretty useless; as enlarging it will cause it to appear fuzzy and 'pixelated'. Insist on vector!

Professional designers will initiate your logo in a 'vector' application such as CorelDRAW or Illustrator. Vector designs can be enlarged or reduced infinitely meaning that your logo can be placed on anything from a matchbox to the side of a 747 without any loss of quality.

Your designer:

Avoid going for the cheap option. Many sites which provide a bidding system are populated with so-called 'agencies'

Answer 9

Try google

Answer 10

image relation/ sublimal advertising
it is easier to remember ahappy image like ronal mcdonald
than it is it remeber"world wide oil gaints who keep rasing prices"