what do company logos communicate???

Question

i donno how to explain it but what i want to know is what do company logos mean and how do they add to the good will of the company and and any stuff stuff related to it.

Answer 1

In many instances, company logos represent some ideal that the company wishes to present to the public. Others simply reflect some aspect of the company name, almost like a "lucky talisman" or something like that.

Very few company logos have very much to do with the cultures/countries that they originate from, though I can offer a few guesses to SOME company logos.

Since I read a lot, I am well aware of the Bantam Books logo, which is a rooster, of a type called a Bantam. It's likely that some aspect of this bird embodies some overriding company philosophy, though it's more likely that the person who originally started Bantam books just liked roosters. The same goes for Mitsubishi, which is Japanese for..."Three Diamonds." Again, this isn't too likely to mean much, but just to be sure, I am quite positive that you can go to various company websites and look up company histories and the meanings of their logos. Proctor and Gamble has information on their website--ESPECIALLY since their company logo (which DOES have to do with American history) is commonly said to have satanic or pagan-religious references, which is totally NOT the case.

More modern logos, such as the Nike "swoosh" are abstract representations of speed and grace, which are things that Nike, at least, wants you to think about because allegedly their shoes will make you fast and graceful. Hmmm...that doesn't seem to have worked with EVERYONE wearing Nike shoes, but that's the idea anyway.

Most company logos have a lot to do with what companies want you to think of their products. Many are designed for visual appeal with vague references to the qualities of life that you, the buyer, would want to convey to others who see you using those products. They're also easy to remember, so if you like a particluar type of product, and you see a logo to a company that produces a product you like, you will be more likely to buy something else from that company, so logos are rather like the autographs or signatures of companies.

Answer 2

A company logo serves as the company's symbol. Anyone who sees the logo will automatically associate it with the company. Easy recognition and at the same time, it represents the company itself. Example is the letter M that we see in every McDonalds outlets. Whenever we see the yellow M, we immediately know that it's McDonalds. The immediate association is also the reason why each logo or symbol has to be registered to signify ownership of said logo. Otherwise, there will be misrepresentations and/or confusion.

Answer 3

Three Benefits:

Helps make a generic name unique: If your name is merely descriptive and/or geographic, the addition of a logo could add to the uniqueness factor of your entire brand. That uniqueness factor is what most every business should strive for – setting yourself apart from others in your industry.

Gives your product or service a "personality":How can a product line or service have "personality?" Think of virtually any famous name and what it would lose if their logo did not exist. Imagine if McDonald's ® didn't have the 'golden arches' or Nike's ® ubiquitous 'swoosh' never existed? Would their brands be as strong today if that image wasn't imprinted on the minds of most consumers? Would those brands have the same "personality" based on name alone?

Establishes brand identity:One of the goals of establishing brand identity is to get customers to remember who you are and to come back to you time and time again. Hopefully, customers will remember you by name alone. But, without a doubt, images stick in people's minds a lot easier than mere words. By integrating a name and logo together, you're that much closer to getting that customer to remember you and to call you again.

Hope that helps!

Answer 4

Colors communicate their qualities. Such as red, blue, yellow. Red and yellow are for power. Blue is loyalty. Green is friendship. Also the shapes also stand for certain things. Such as an arrow shooting forwards would stand for speed and moving towards a target. Or a ying-yang logo such as Symantec's logo meaning synergy of technology, knowledge and people.

Answer 5

me either