I am looking for a eye attraction slogan that will grab peoples attention!?

Question

I sell wonderful sterling jewelry from a Home Based company, and I thought that if I sent out a email, of sorts, it could drive customers my way... any ideas?

Answer 1

Don't Spam! make sure you have permission to send email to these people.

Answer 2

Since any names that are suggested here may already be owned by another party, I wanted to go a different route...

I suggest either hiring a name creation firm or get together with your friends and/or family and throw a "name party" & have everyone bounce some ideas around. Compile a listing of slogans that you like the best. Once you have that list, do as much free research as you can before you delve into comprehensive research.

I listed some links where you can do some preliminary checking. However, please be aware that this is merely scratching the surface of what's out there.

Only comprehensive research will tell you if the slogan is truly available. But, these links are free & a great place to start, so I'd try them out first.

Comprehensive research consists of looking at marks that are similar in Sound, Appearance or Meaning in the pending & registered Federal AND State trademark files as well as the US National Common-Law files.

There are other sites that offer free searching capabilities in conjunction with their commercial services, so I'm not able to post those links due to the Yahoo! TOS. You'll also want to check domain names & yellow pages, so simply do a search for "free domain name search" and "national yellowpages" and the appropriate links will pop up.

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 3

I think that two things are important in marketing.

First, is to stand out. Many people misconceive this to mean to be as 'loud' as possible. However, to make an analogy, a grey suit will stand out in a sea of red dresses no less than a red dress would stand out in a sea of grey suits. Most email marketing we receive today is chock full of flashing, brightly-coloured graphics. Most of it is also ignored.

Second is to keep in mind that you want to drive people to your website even if they do not want to purchase any sterling jewelery at the time that they receive your email. After all, if they visit your website they may remember it (or even bookmark it) in/for the future, when the need does arise. They will no such memory of Yet-Another-Email. What does this mean in practice? Try to think of something that would inspire curiosity without giving anything away about the nature of your website whatsoever. Few people can resist inquiring further about things they do not understand.

So, what would I send out? It depends on the precise nature of your business, of course, but a crude example off the top of my head would be white text on a black background (white because of its association with silver, black because of its association with luxury - also the simplicity of the HTML formatting and lack of graphics would mean it would be likely to display correctly for most people; oh - and when was the last time **you** received an email that was white on black?). I would also make it no more than a couple of words long (both to fulfill the arousal of curiosity suggestion, and to try out an idea recently put forward by Maurice Saatchi (founder of the Saatchi&Saatchi agency) of 'one-word equity' - that with a plethora of fast proliferating complicated ideas get ignored - see link below), of course carefully formatted and in a proper font.

As to what those words should be, that would really be up to you - only you can really figure out what word best conveys what your business **really** is about.

For practical purpose I have briefly played around with "craft" and "unmistakably" the results of which are also linked to below. For fonts, I would go with Century Gothic if your jewelery designs are more modern, clean, minimalist and with Optima if they are softer and more classic. Myriad, Verdana and Helvetica also work quite well...

Hope this helps, and good luck with your 'campaign.'

Oh, and the fonts in the pictures are in small-caps (though this was only done for the proportion between the letters and the punctuation marks - if you decide to forsake the full-stop or the asterisk, this would be irrelevant) and have their spacing expanded quite a bit too...

Answer 4

Breathtaking sterling jewlery, at reasonable prices