Do a country’s imports completely measure the marketpotential for a product?

Answer 1

Not by a longshot! Imports are only those items brought in from other countries and doesn't include sales from domestic companies. And increased advertising can often lead to increased demand for that product.

The potential really lies in how much the consumer wants it, or think they need it.

Answer 2

No, if the product is of no use it probably has a better market potential. I mean look at shoes and handbags.