Starting your own magazine is expensive and time consuming. If you don't have the right information before you begin, you risk becoming one of the 95% of new magazines that fail before their fifth anniversary.
It doesn't have to be that way.
When I started my first magazine, I didn't have any information about what I was getting myself into. I didn't know how much I would need to spend, how much time I'd have to commit, or what kinds of difficulties I would face. The only books I could find on the subject dealt with the logistics of putting together a magazine—how to write your business plan, advertising theory, the psychology of readership—all valuable information, but nothing that gave me answers to the simple questions, such as:
* How much will printing cost?
* Where do I find freelance writers?
* What do I need to know about layout?
* How do I get distributors?
Even more discouraging was what the books told me about the kind of budget I would need to have. They were obviously written for people with serious financial backing, people who have tens of thousands, even hundreds of thousands of dollars to devote to their project. Clearly, I did not fall into this category.
But I went ahead and started my magazine anyway. It failed before the fourth issue.
If I knew then what I know today, my magazine would not have failed. But back then there just wasn't any information available that could help me make the right decisions about things like printing, marketing, and advertising sales. I set myself up for failure by diving into an industry I knew very little about.
Today, the information that would have saved my business is available to you. How Not to Start a Magazine is a summation of everything I learned as an independent publisher. I've written this book so that you can avoid making the same mistakes I made.
And avoiding the common mistakes made by new publishers could be the key to your success.
In this book, you will learn:
* Why new magazines fail
* How to determine if you have an audience
* What supplies you absolutely must have to get started
* How to find freelance writers
* How to budget your printing expenses
* How to take advantage of inexpensive marketing tools
* How to price your advertising
* Where to find distributors
* How to accept credit cards
* Where to get your subscribers
* How much all of this will cost you
* Plus many more answers to the basic questions that, surprisingly, you can't find in any other book available today
You'll also receive the comprehensive index of websites, company names and addresses, which includes:
* A checklist of estimated expenses
* A table of typical printing costs
* Directories of independent magazine distributors, mailing list brokers, price comparison websites, search engines, and other services
* Contact information for professional organizations
* Code you can use to build your magazine's website
* Places to go for free and inexpensive images
* Publishing law resources
As a bonus, I'll be personally available by email to answer any question you have about How Not to Start a Magazine—or about your magazine project specifically—for up to 60 days after you've downloaded the book.*
You can be one of the 5 percent, one of the elite few new publishers who launch a magazine and succeed. All you need is the right information, so you can make the right decisions.
2006-07-04 06:09:47
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answer #2
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answered by kapprycorn72 2
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The one and only thing you need is a VERY good sponsor. If it provides you the money you can distribute the magazine for free. This is what me and the organization are doing (www. osut. utclu. ro without "space"). And furthermore you can sell space in your magazine for publicity. Once your magazine gets "big" the space in ypur magazine will become expensive,...
2006-07-04 05:41:38
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answer #3
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answered by ShaY 2
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if it is going to be printed, try convincing some sponsors with a demo magazine.
or you could distribute in in PDF online for free. and then get some sponsors
2006-07-04 05:39:57
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answer #4
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answered by iv 3
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