2006-07-03 23:09:24 · 3 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing
The ‘good to the last drop’ slogan for Maxwell House brand coffee, was actually coined by US President Theodore Roosevelt, in 1907 !
As part of his visit to ‘The Hermitage’, home of President Andrew Jackson, Roosevelt was touring Nashville, Tennessee, where a country fair was on. Roosevelt also visited it :
Maxwell House Coffee’s founder Joel Cheek had set up a Coffee booth at this fair. When Roosevelt walked by the Maxwell House booth, Joel Cheek thrust a cup of his coffee at the President — who promptly drained it in one gulp.
Setting down the empty cup, Roosevelt turned to the people around him and declared that this coffee was ‘good to the last drop’ — thus giving Maxwell House Coffee this 99-year-old advertising slogan, that helps sell it to this day.
Source : http://www.everything2.com/index.pl?node_id=486620
2006-07-04 23:24:25 · update #1
Teddy Roosevelt
2006-07-03 23:22:20 · answer #1 · answered by Pastor Chad from JesusFreak.com 6 · 11⤊ 5⤋
Maxwell House Slogan
2016-12-12 11:32:13 · answer #2 · answered by ? 4 · 0⤊ 0⤋
This Site Might Help You.
RE:
Who coined the legendary slogan ‘good to the last drop’, for Maxwell House Coffee ?
2015-08-13 13:53:08 · answer #3 · answered by Lorelei 1 · 0⤊ 0⤋
coined legendary slogan good drop maxwell house coffee: https://tinyurl.im/e/who-coined-the-legendary-slogan-good-to-the-last-drop-for-maxwell-house-coffee
2015-05-14 18:17:04 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Either Maxwell House or their advertising agency.
2006-07-03 23:13:25 · answer #5 · answered by FL Girl 6 · 0⤊ 0⤋
Ron Jeremy.
2006-07-03 23:12:49 · answer #6 · answered by Chuck Dhue 4 · 0⤊ 0⤋
Kittykid.
2006-07-04 00:16:22 · answer #7 · answered by Anonymous · 1⤊ 0⤋