Pepsi-Cola was first made in New Bern, North Carolina in the United States in the early 1890s by pharmacist Caleb Bradham. On August 28, 1898 , "Brad's drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903. As Pepsi was initially intended to cure stomach pains, Bradham coined the name Pepsi from the condition dyspepsia (stomachache or indigestion). It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.[1][2]
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles and sales increased to 19,848 gallons. In 1905, Pepsi received its first logo redesign since the original design of 1898. In 1906, the logo was changed again.
In 1909, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race". In 1923, Pepsico went bankrupt due to high sugar prices as a result of World War I, assets were sold and Roy C. Megargel bought the Pepsi trademark.[3]Eight years later, the company went bankrupt again, resulting in a reformulation of the Pepsi-Cola syrup formula. In the following years, the drink gained in popularity and in 1934, introduced the 12-ounce drink. In 1964, the Diet Pepsi variation of the drink debuted, being the United States's first national diet soft drink.
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where Pepsico set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. Pepsi took great advantage of the campaign with television commercials reporting the test results to the public.[4]
In the mid-1990s, Pepsi launched the highly successful Pepsi Stuff strategy, its largest marketing program ever. In its first year, Pepsi Stuff significantly outperformed Coke's much-anticipated Atlanta Olympic Summer with growth 3 times larger than Coke's and 2 points of share gained by Pepsi. Pepsi Stuff built consumer brand loyalty by allowing people to collect Pepsi Points from packages and cups and redeem them for high-quality merchandise and unique experiences. Based on Pepsi Stuff's success, the company expanded it to include Mountain Dew and into many international markets. PepsiCo continued and expanded Pepsi Stuff for many years. During this time period Christopher A. Sinclair was Chairman and CEO of Pepsi-Cola. Promo Magazine listed 16 "Ageless Wonders" campaigns that "helped redefine promotion marketing." Included for 2002 is Pepsi Stuff (started 1996) Source: Promo Magazine, 2002.
During the summer of 1993, Pepsi managed to stave off a runaway hoax pertaining to alleged product tampering. Syringes were claimed to have been found in cans of Diet Pepsi -- first in Seattle, then throughout the U.S. over the next few days. With the arrests of several of the fraudulent claimants, reports of found hypodermic needles ceased. Pepsi's subsequent handling of the situation via carefully-worded press releases and VNRs is frequently cited as a textbook example of how exactly to handle falsely-spread rumors about a company.[1]
While some people claim that Pepsi tastes exactly the same to Coca-Cola, other people say they can tell a difference in the two sodas. In the past, the difference in taste between Pepsi and Coca-Cola's Coke was even greater than it is today. When the Pepsi taste became more popular, Coca-Cola tried to make their drink to be closer to the American taste of Pepsi. Although Pepsi claimed this a victory for their brand of cola, Coca-Cola soon changed because, while testing showed the taste of the new Coke was better, consumers preferred Coca-Cola to stay the same. Coke outsells Pepsi in the US overall because Coke is sold exclusively in more locations, such as restaurants that sell Coke, but not Pepsi. In locations where Pepsi and Coke are sold side-by-side Pepsi generally outsells Coke in the US.
check this out
http://en.wikipedia.org/wiki/Pepsi#History
2006-06-30 02:24:21
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answer #1
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answered by ♥♫♥ÇHÅTHÜ®ÏKÃ♥♫♥ 5
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Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines. The brand was trademarked on June 16, 1903, though the drink was first made, in 1898, by pharmacist Caleb Bradham. Similar to Coca-Cola, its major rival, Pepsi was originally intended to cure stomach pains. There are several types of Pepsi, including Pepsi Vanilla, Diet Pepsi (the most popular variant), and outside the United States, Pepsi Max & Pepsi Samba (this was released in Australia only, and was only released for a limited time
2006-06-30 02:24:09
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answer #2
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answered by vern2618 5
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Where Was Pepsi Founded
2016-10-07 05:44:50
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answer #3
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answered by ? 4
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7 up
2006-06-30 02:21:52
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answer #4
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answered by Anonymous
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Pepsi-Cola North America, headquartered in Purchase, N.Y., is the refreshment beverage unit of PepsiCo Beverages and Foods North America, a division of PepsiCo, Inc. PepsiCo Beverages and Foods North America also comprises PepsiCo's Tropicana, Gatorade and Quaker Foods businesses in the United States and Canada.
Pepsi-Cola North America's carbonated soft drinks, including: Pepsi, Diet Pepsi, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Sierra Mist, and Mug Root Beer account for nearly one-third of total soft drink sales in the United States.
Pepsi-Cola North America's non-carbonated beverage portfolio includes Aquafina, which is the number one brand of bottled water in the United States, Dole single-serve juices and SoBe, which offers a wide range of drinks with herbal ingredients. The company also makes and markets North America's best-selling, ready-to-drink iced teas and coffees via joint ventures with Lipton and Starbucks, respectively.
PepsiCo, Inc. is one of the world's largest food and beverage companies. The company's principal businesses include:
Frito-Lay snacks
Pepsi-Cola beverages
Gatorade sports drinks
Tropicana juices
Quaker Foods
PepsiCo, Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001, PepsiCo merged with the Quaker Oats Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people.
2006-06-30 02:24:01
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answer #5
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answered by Anonymous
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It was first marketed as a medicine to treat Dispepsia, thus the name, "Pepsi".
2006-06-30 02:24:05
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answer #6
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answered by Anonymous
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pepsi stupid hense the name p e p s i
2006-06-30 04:54:24
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answer #7
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answered by coolmandarek 1
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health drink
2006-06-30 02:21:29
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answer #8
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answered by mithun 1
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soda pop
2006-06-30 02:23:49
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answer #9
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answered by net_at_nite 4
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Sorry ! I don't known ... he he he
2006-06-30 02:22:31
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answer #10
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answered by Gnout Yuh Od (GYO) 1
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