In the US, Folgers (made by Procter & Gamble) is the market leader in terms of volume (i.e. how much coffee is bought & drank). In terms of $, Starbucks is (because they charge so much for a finished glass of coffee).
I worked at Procter & Gamble for 5 yrs. I have to say, though, that I'm partial to Starbucks, since I love the experience.
2006-06-25 05:22:41
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answer #1
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answered by Anonymous
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Read:http://www.euromonitor.com/reportsummary.aspx?folder=Coffee_in_the_USA&industryfolder=Hot_drinks
http://www.usatoday.com/money/industries/food/2006-05-18-starbucks-usat_x.htm
http://www.technoserve.org/P&G.htm "Coffee is the second most widely traded commodity in the world (behind petroleum)", checked on 06:05, 18 Jun 2005 (UTC)
â http://www.ineedcoffee.com/02/04/vietnam/ "Vietnam has played a major role in the increase of global coffee supply", "Nearly all coffee grown in Vietnam is of the Robusta variety"
â regarding liquid coffee concentrate: Wall St. Journal, March 21st, 2005, page C4, Commodities Report
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2006-06-25 13:16:58
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answer #2
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answered by edrcc 3
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I don't know the most popular, but I prefer Folgers or Maxwell House. The one you choose is best.
2006-06-25 12:45:06
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answer #3
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answered by Anonymous
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Maxwell House, Good to the last drop
2006-06-25 12:16:23
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answer #4
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answered by ASTORROSE 5
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I buy Maxwell House
2006-06-25 12:28:43
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answer #5
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answered by Anonymous
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I agree with the people that chose Maxwell House.
2006-06-25 12:23:09
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answer #6
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answered by Anonymous
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Folgers or Starbucks. I prefer Starbucks. It isn't mass produced.
2006-06-25 12:14:57
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answer #7
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answered by dublecrossed86 2
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maxwell house
2006-06-25 12:15:54
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answer #8
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answered by Frogger454 4
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