2006-06-22 17:04:45 · 4 answers · asked by David N 1 in Food & Drink ➔ Beer, Wine & Spirits
They lowered all Jack Daniel Black Label to 80 US proof, or 40% alcohol by volume. This is a general standard level for spirits around the world . Before they sold it under different proofs in different jurisdictions -- some wouldn't allow the 86 proof.
So it is easier for them having just one proof, especially as they market worldwide. Some places tax spirits on the alcohol level, so lower the alcohol and they pay less tax.
To lower the alcohol level in spirits, distilled water is added.
Only a cynic would suggest that by adding more water they stretch their production or that it is much more profitable to sell water than whiskey
2006-06-23 04:55:15 · answer #1 · answered by Pontac 7 · 1⤊ 0⤋
they actually have more than one type of jack daniels, the original, gentleman jack, and something else, wanted to get it more flavor and variety
2006-06-22 17:42:23 · answer #2 · answered by Quasar1 3 · 0⤊ 0⤋
because you guys drink too much
2006-06-22 17:07:32 · answer #3 · answered by carl z 2 · 0⤊ 0⤋
so you would have to buy more
2006-06-22 17:08:51 · answer #4 · answered by robbie 1 · 0⤊ 0⤋