What ever happened to Schlitz beer?

Answer 1

The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin. The beer it produced, Schlitz, was often considered the archetype of working-class beers. It has one of the best-known slogans in the American brewing industry: "The beer that made Milwaukee famous".

The company was founded by Joseph Schlitz, who came to America from Mainz, Germany in 1850, at the age of 20. Schlitz flourished in the frenzied beer industry of pre-Civil War Milwaukee, where saloons and breweries sprang up by the hundreds, and in 1856 he took over management of the large brewery owned by the recently deceased August Krug. Two years later he married Krug's widow and changed the name to the Joseph Schlitz Brewing Co.

The company really began to succeed after the Great Chicago Fire of 1871, when Schlitz donated thousands of barrels of beer to that city, which had lost most of its breweries. He quickly opened a distribution point there, beginning a national expansion.

Schlitz died May 7, 1875, when returning to visit Germany. His ship hit a rock near Land's End, England, and sank.

The company flourished through the 1970s, being ranked as the No. 2 brewery in America as late as 1976. But problems with its production, specifically its attempt to cheapen the brewing process by using a high-temperature fermentation, which produced a product that the public deemed inferior, combined with a crippling 1981 strike by workers at the Milwaukee plant, led to serious financial difficulties. On June 10, 1982, the Joseph Schlitz Brewing Co. was acquired by Stroh Brewery Company of Detroit, Michigan. Schlitz beer is still produced, but in relatively small quantities.

The rights to the Schlitz name now belong to the Pabst Brewing Company.

What remains of the historic Schlitz Brewery complex has been transformed in to a business park called Schlitz Park. Many of the buildings, including the Keg House, Bottle House and Malt House, have been turned into commercial office space and a middle school.

Answer 2

Schlitz Beer

Answer 3

This Site Might Help You.

RE:
What ever happened to Schlitz beer?

Answer 4

Schlitz Malt Liquor

Answer 5

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I believe they still sell Lucky Lager in CA, Lowenbrau also is making a comeback- for awhile it was brewed here in the USA, now back in Germany-keep looking! Recently bought Strohs in Las Vegas. Schlitz, Olympia, Blatz, etc... may be limited in their distribution, but the best places to look are in the warehouse type of liquor stores.

Answer 6

Holy Moses!!! Elvis good job!

Never knew much about Schlitz other than the aweful taste and that it wasnt really a beer.

I am impressed Elvis!

Answer 7

they still make it. its not all malt liquor. there is a schlits malt liquor, but there is also schlitz beer. just had a couple, best god damned beer made along side old style. the pabst brewing company makes it. there is no deer or pheasent on it. it is in the same old school can it has always been in.

Answer 8

Up until a year or so ago, I used to buy 24 oz tins of something called Shlitz VSL. It was strong, (8% alch) and had a graphic of a bull on the tin. For a cheap malt liquor it was not at all bad tasting, I miss it.

Answer 9

It's still around. It comes in a red can with a deer and a pheasant (I think maybe just a pheasant?) on the front of it. If you have a beers of the world store, or some sort of beverage distributor around your city they can get it for you.

Answer 10

It's still around. Winn-Dixie and Bi-Lo both sell it here. Cheaper than Natural Lite and tastes great!