Why did Jack Daniels lower it's alcohol content from 86 proof to just 80 proof?

Question

I ask because it is weaker.Also why change an original?

Answer 1

In October, 2004 it was announced that all generally-available Jack Daniel's products would henceforth be bottled at 80 U.S. proof (40% alcohol by volume), which is the highest proof allowed in some jurisdictions; this will simplify the production process...Previously to this, the famous black-label brand (the better-quality, higher-priced product) had generally for several years been 86 proof, where legal, the lower-end green label 80 proof; these marked reductions from the previous practice until recent years of bottling the black-label product at 90 proof and the green-label product at 86. Both are made from the same ingredients; the difference is determined by professional tasters who determine which of the batches will be graded out as worthy of being labelled with the prestigious black label, the rest being sold under the green label.

In recent years, a third product, "Gentleman Jack", was created. It has always been bottled at 80 proof since its inception. This superpremium product is produced in the same manner as other Tennessee whiskey except that after aging and prior to bottling it is once again subjected to the Lincoln County Process (charcoal-filtering). There is also now a 94 proof "Single Barrel" product available in some markets"

Answer 2

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In October, 2004 it was announced that all generally-available Jack Daniel's products would thenceforth be bottled at 80 U.S. proof (40% alcohol by volume), which is the highest proof allowed in some jurisdictions; this will simplify the production process. (This reduction in alcohol content was condemned by Modern Drunkard magazine). Previously, the famous black-label brand (the better-quality, higher-priced product) had been 86 proof, where legal, the lower-end green label 80 proof; these marked reductions from the previous practice until recent years of bottling the black-label product at 90 proof and the green-label product at 86. Both are made from the same ingredients; the difference is determined by professional tasters who determine which of the batches will be graded out as worthy of being labelled with the prestigious black label, the rest being sold under the green label.

Answer 3

They lowered all Jack Daniel Black Label to 80 US proof, or 40% alcohol by volume. This is a general standard level for spirits around the world . Before they sold it under different proofs in different jurisdictions -- some wouldn't allow the 86 proof.

So it is easier for them having just one proof, especially as they market worldwide. Some places tax spirits on the alcohol level, so lower the alcohol and they pay less tax.

To lower the alcohol level in spirits, distilled water is added.

Only a cynic would suggest that by adding more water they stretch their production or that it is much more profitable to sell water than whiskey.

Answer 4

I done boycotted since they done did that. That was a few years ago I recollect. I wish that poison done never was introduced to me as a little infant. Damn granpappy Phelps with his drinka and L&M Cigarettes. I couldn't resist neither and now I am a lousy noodnick.

Answer 5

is a 3% difference really noticed? i dont drink, and i'm not being a smartass here, i just honestly dont know. is that a big deal? it doesnt seem like it would be? maybe its a cost thing? and i know that liquor laws are different in some places, so maybe its a marketing thing, so that they can sell it in more places?

Answer 6

to many alcoholics in the world these days, don't want to get sued

Answer 7

to save money?..maybe they got complaints..i really dont know

Answer 8

i have no idea

Answer 9

dunno. new laws maybe?