The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per Aspera Ad Astra" or "Through Difficulty to the Stars". There is a banner underneath the shield that holds a much more famous latin phrase, "In Hoc Signo Vinces" or "In this sign, you will conquer". The phrase was the one that appeared in a vision to Constantine before the Battle of Milvian Bridge where he was greatly outnumbered. God instructed Constantine to put the cross on all the shields of his men. The next day, Constantine was in Rome, victorious, paving the way for the Edict of Milan. The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.
2006-06-12 13:55:28
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answer #1
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answered by buddhafist 3
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Latin and Greek phrases
Definition of: per aspera ad astra
per aspera ad astra: Through rough ways to the stars; through suffering to renown
2006-06-12 09:07:13
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answer #2
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answered by davidmi711 7
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A latin phrase! In plain English this means 'To the stars, through difficulties'.
2016-04-08 00:19:02
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answer #3
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answered by Anonymous
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To the stars, through difficulties. Basically, you will die and go to heaven after a painful death, probably lung cancer. A fitting creed for a pack of cancer sticks.
2006-06-12 09:08:40
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answer #4
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answered by shake_um 5
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Yeah...through stars through difficulties
it was on my latin test last week lol
2006-06-12 11:02:39
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answer #5
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answered by sarah 2
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it means ********!!!*** and i have no idea why its on there
2006-06-12 09:05:40
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answer #6
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answered by ~Cats rule~ 2
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