Tips for building a logo from a graphics production manager:
1) Make sure the colors you choose for it are easily replicated on websites (websafe colors), and in different print mediums.
2) Fairly simple logos are often more memorable. The average consumer will recognize simpler logos faster than complex ones.
3) Make logo viable for different sizes. At some point, you will probably want to use it on webpages, letterheads, signs, and etc.
4) All aspects of logo should be clearly viewable. Small details can cause problems for printing and resizing logo.
5) Remember if any materials may be printed by professionals: The smaller the number of colors in a logo, the cheaper to print.
6) Use standard fonts. They are easier and cheaper for printers to reproduce. Custom fonts often have to be printed as images. This can cause problems if original logo image has to be resized.
7) Consider whether you might use screenprinting (such as for signs or clothing), or vinyl graphics (for vehicle graphics/ lettering). Both are considerably more expensive if colors fade together or edges are blurred.
8) Create your logo in a higher resolution than you think you will need. This will be a godsend if you ever need it drastically resized for print. If the resolution is too low, printers may tack on a hefty fee for recreating your logo from scratch.
9) Design your logo with professional design/ illustration software, if possible. Use a software program that produces vector graphics.
See vector graphics: http://www.webopedia.com/TERM/V/vector_graphics.html.
List of graphics formats: http://www.techweb.com/encyclopedia/defineterm.jhtml?term=graphics+formats
10) You will want to save the original as a lossless file format if possible. Easy rule of thumb - use whatever format that saves your image as the largest file, such as .tif file or a .png file.
11) Save your logo in several different image file formats. It may be helpful to have several sizes of your logo saved as .jpg and .gif files.
Graphics primer: http://www.techweb.com/tools/proddesign/9807/980701graphics.html
Definitions of graphics formats: http://www.techweb.com/tools/proddesign/9807/980701graphics6.html#comparisons
Graphics conversion Info: http://www.techweb.com/encyclopedia/defineterm.jhtml?term=graphicsconversion
2006-06-09 16:26:25
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answer #1
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answered by DL 2
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I've made one for someone I know already. I could give you some help or sketches or something just e-mail me If you'd like. I wish you luck, in you business and finding a logo.
2006-06-09 23:58:54
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answer #2
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answered by stariskies7 2
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