Feminists: when was the last time you...?

Question

were asked for your opinion by an advertising agency?

were invited to write advertising copy favouring females or putting down men?

Some posters on here keep complaining about ads that put men down [and I find these ads objectionable too], but methinks they are complaining to the wrong people, don't you?

http://au.answers.yahoo.com/question/index;_ylt=ArEX.fchRUS4QwG5wF8K44fg5gt.;_ylv=3?qid=20071231055126AAGL0Gu&show=7#profile-info-mnTCuBHIaa

**You really need to read the link!!

Answer 1

I worked in market research for a short while and then for many years kept my name on various lists for focus groups, which was an interesting way of finding out about upcoming products, etc.

However, I took my name of the lists at one point and am now not involved, so it's been about seven years since I participated in a survey.

IMO, most of the stuff I took part in was largely designed to support the agency's planned campaign ... negative or opposing opinions were passed over, even when there was soime glaringly obvious problem.

One instance I remember was that a popular yoghut brand was making a 'play' for the kid's market and were aiming their advertising at young girls, kids of five or six, with the clear message that this brand would keep you slim and attractive. The test adverts even had little boys winking at the 'slim' girls eating the brand yoghurt and ignoring 'fat' girls eating other brands.

Despite almost every person in the focus group I attended objecting the the advert for various reasons, the campaign went to air, was met with outrage from consumers and parents and quickly vanished in favour of a more inclusive campaign.

There's a lot of money in advertising, and the only influence consumers have is the power of the purse.

I'd say think about all advertising, and for those who say it doesn't influence them and their decisions, two words :

"Sub" - "liminal" ...

If in doubt, just as that cola company, the world's largest advertiser, why THEIR bubbly sugar water outsells many actual food products.

Cheers :-)

Answer 2

i don't bear in mind. of direction, this is impossible to be conscious of no remember if a given answer replaced into written by potential of a feminist or not in lots of categories I pass to in this internet site. I easily by no potential provide a thumbs as much as a submit that asserts that i'm not someone with finished human rights; or that I could by no potential be allowed to do something yet start toddlers and sparkling domicile; or that I could exchange into some guy's slave. yet i don't shop song of each and every of the thumbs I provide.

Answer 3

Since I got over 40, I haven't been asked my opinion of any advertising. I believe I'm not in a popular age group. I haven't been asked to create sexist ads favoring women or men.US marketing ad companies are as cut-throat as they can get. I had a good friend who worked as an art director for top ad agencies for a number of years, and they were a sexist, homophobic bunch that were a chummy boys club. She was very talented, but she got sick of the endless games and got out. Compared to ad agencies bs, the Fortune 500 companies I worked for were child's play. These people are all about manipulating and using people, ethics is a dirty word to them.

Answer 4

They put men down because, in general, men can handle it. Imagine an ad where the woman is the stupid one in the couple - there would be protests in the streets.

Until we as a society can get over it and stop being so hypersensitive, we'll never get anywhere.

I remember the simple reality - for all the ads that put men down - they were probably all produced by male executives trying to appease the reality of an overwhelming reality that women buy more things.

Answer 5

Feminism has nothing to do with putting men down, as you put it. So I don't understand the question.

And as for the first half of you question, I was asked for my opinion Friday by an information collection agency compiling data for, guess who...an ad agency! But they didn't ask me what type of ads I liked. They don't do that because most people respond to ads they say they don't like. So there would be no point.

Answer 6

feminists wrote the book on complaining about advertising.

feminists: "women are objectified in ads"

Answer 7

I get hit by a lot of "marketing survey types," on the Internet, but I say "no," to everything. I don't watch TV much, and I have made an effort to be unphased by advertisers. If I "need" something I'll gather data and make a decision, but I won't let people convince me that I need things, that I do not need. I think it's the Scottish blood, but I'm very tight with money. I think it might be male advertising executives feeding women what they think we want to hear, and as usual, men do not know what women want or need.

Answer 8

Ever heard of a thing called a "focus group?"

I find it strange that you think ad agencies never solicit opinions from their target demographic.

Ad agencies know their audience.

Answer 9

You're presuming the chronic whiners on here have critical thinking skills enough to think your concept through.

Both men and women are unflatteringly stereotyped by the media. If you don't support it, don't watch it. Don't buy the products. Write to the companies and their ad agencies and lodge protests.

Answer 10

i concur.