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I don't know if this has affected publishing yet, but I know they now have high-priced specialists at naming things who are hired to name companies ("Lucent" Technology cost a few million)and products (does "Garnier Fructisse" mean anything real in French?)

2007-12-31 07:12:48 · answer #1 · answered by mindbird 4 · 0 0

creative imagination

2007-12-30 13:39:13 · answer #2 · answered by ari-pup 7 · 0 0

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