At least the trivia ones - like, name such-and-such artist's first album, biggest hit single, etc.
At one point, this was dependent upon your actual knowledge.
Now *anyone* can look it up on the internet in seconds - so the 'contest' is who can get to their keyboard fast enough??
Anyone in the broadcast industry here know the answer?
2007-12-14 05:11:59 · 4 answers · asked by tryandfindus 5 in Entertainment & Music ➔ Radio
Good question - a star for you!
They have the contests for the same reason they always did: to get as many people to listen as possible during a particular time period, in order to boost ratings during that time period. Boosted ratings = more ad dollars!
But you've got a good point, even though you may not know it.
There are only a few big companies that own about 80% of the stations. There's an average of 2-3 of them represented in each of the bigger markets (1-75) with several stations belonging to each. So, if they've got 40% of the stations, by extenson, they'll get 40% of the listeners and 40% of the dollars. Roughly...
If you're going to get your 40% regardless, why have a contest? And in fact, most big multi-week promotions that were worth lots of money are down. Way down. So they have these little trivia things to keep people happy - during a particular time period of course ;<)
-a guy named duh
2007-12-17 08:29:22 · answer #1 · answered by Duh 7 · 0⤊ 0⤋
I'm not in the broadcast industry right this second but I'll answer it.
People like free shwag and gets people listening and talking by giving away say two tickets to a popular concert by being the 5th caller.
But on the trivia, it's a way to make it seem harder to get that prize (as most aren't too swift on searching as proven time and time again on here).... plus in some areas, a knowledge test is actually required to win a prize
2007-12-15 00:42:01 · answer #2 · answered by gearbox 7 · 0⤊ 0⤋
I'm working on getting in but I know why! For one underwritters give out free stuff in stations for promo. Anyway also its to get more listeners and give an image drop. (this is when a station gaves its image with give aways and small snippits of music they play.
2007-12-16 18:42:56 · answer #3 · answered by Lady Cowbell 3 · 0⤊ 0⤋
They usually make it easy so everyone has a chance. When it usually comes to big prizes, thats when it usually gets tougher. Tim
2007-12-17 00:36:47 · answer #4 · answered by Tim 1 · 0⤊ 0⤋