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plz include the website for the source... thanks

2007-12-13 16:29:20 · 0 answers · asked by christopherjohn3 1 in Business & Finance Other - Business & Finance

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Lacoste is owned largely by the Lacoste family and does not reveal its earnings. Here's an excerpt from an article:

Lacoste, the privately owned French company, lost a good measure of the hip quotient it had in the 1980s when it started appearing in mass-market retailers in the U.S. So the company spent much of the '90s refining its strategy and polishing its image as an upscale sports-lifestyle brand. The strategy worked and sales have roared. Although the intensely private outfit won't share dollar figures, it says U.S. sales have soared 1,000% in the past five years, making it Lacoste's largest and most profitable market.

The whole article is available at the link.

2007-12-15 20:32:36 · answer #1 · answered by Sandy 7 · 0 0

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