can i directly multiply my cpm(2) with my page views.......
because i have many page views but little clicks on the ads.....
2007-12-12 22:23:20 · 3 answers · asked by bekman 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
Yes I think you can. Your CPM (cost per thousand impressions) will improve if you have many page views but will only be noticeable it the ad impressions is more than 5K.
2007-12-12 22:55:53 · answer #1 · answered by Filbiz 2 · 0⤊ 0⤋
eCPM (estimated cost per thousand views) is nothing to do with CPM ads, which are the ones targetted specially to your site, that earn a tiny amount of money per page impression. Most ads are pay-per-click only.
eCPM is a statistic, related to how much you have earned so far, assuming that you continue earning at the same rate. So, for instance, if you have had 100 impressions, and 5 clicks, and have earned 50c from them (or from CPM ads, or a mixture), then your eCPM at that point would be $5.
Thus increasing your page impressions would actually reduce your eCPM - if you had 200 page impressions and had earned 50c then your eCPM would be $2.50.
To increase earnings, it's your click-through rate that needs to increase. To do that, you may need to experiment with different ad placements and colours, and also to get rid of any ad blocks that have very low CTR (less than 1%)
2007-12-16 21:29:07 · answer #2 · answered by Kukana 7 · 0⤊ 0⤋
This is for you if you have many page views...
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I invite you to check out this free opportunity and method to monetize your web site. I like the fact that nobody has to click an ad for you to profit.
2007-12-14 05:06:21 · answer #3 · answered by Anonymous · 0⤊ 0⤋