it the one where they stop selling whoppers for a day. i could care less about most of the commercial, but they end it with some guy saying that without the whopper, burger king should be called burger queen.... now, why did they bk have to include that??? to me, its saying that to be called a queen, is to be of less power and worse than a king, so kinda sexist right? anyone agree? disagree? love whoppers?
2007-12-10 10:14:38 · 25 answers · asked by winkoftheforestclan 3 in Social Science ➔ Gender Studies
while many will tell you this is a trivial point you bring up, it is not. in a society in which "sissy" (sister) means wimp, being called a girl is an insult, and men stay away from everything remotely associated with femininity (the color pink, flowers, movies with female actresses who aren't portrayed as objects), there is a deeply rooted, misogynistic, anti-female belief system beneath the surface of almost everything in the media. the commercial is a good example of that.
2007-12-10 11:39:19 · answer #1 · answered by Kinz 4 · 4⤊ 5⤋
I don't like the commercial and agree with your assessment of in this case the "queen" is a lesser person. The other thing I hate is the "whopper". I used to love BK's food but about 8 years ago I think they must have had some change, maybe meat venders, their food stinks now. They claimed not but when you go from enjoying something to where the taste is totally different and you can't eat them anymore there has to be something. Oh well, I'm sure they don't miss my little change. Happy Holidays.
2007-12-10 10:30:40 · answer #2 · answered by WACVET75 7 · 2⤊ 1⤋
It didn't offend me in a sexist way as much as it offended me as a cheap shot at the gay community. Well one thing for sure, they aren't targeting the gays with that commercial and maybe they just thought we wouldn't be eating fast food anyway. Instead they're going for their core group which is probably closed-minded, sexist, homophobic coach potatoes.
It's kind of disgusting the direction the advertising of some of these fast food commercials are going. I'm also thinking of how sexist some of the Carl's Jr. commercials were as well.
2007-12-11 10:22:09 · answer #3 · answered by Eric 1 · 2⤊ 0⤋
I agree that it is sexist to a certain extent. But what get's me is the little things people to in commercials. Like here in Australia there is an advertisement for brain training on Nintendo DS Lite. There have been two advertisements, the first one how the woman has the brain of a 21 one year old and the male as a 61 year old. The next Ad involves their kids, mum with daughter and son with father. Yet again the two women come out on top. To me i seem to catch onto the little things, and that example plus others is what bothers me.
2007-12-10 10:48:39 · answer #4 · answered by Anonymous · 2⤊ 2⤋
True but I'm not really offended or anything because burger kings marketing sucks no matter what. I mean what the hell were they thinking adding that stupid guy in the burger king suit to the commercials he is just creepy looking not at all likable.
2007-12-10 13:26:56 · answer #5 · answered by nobody 5 · 2⤊ 1⤋
Nah. But it would have been sexist If they suggested calling it "Furburger Queen," and that she loved "whoppers."
Never seen the commercial actually. Just trying to get a pileup in the right hand box, no pun intended.
2007-12-10 10:41:23 · answer #6 · answered by Anonymous · 4⤊ 1⤋
I find all of the BK ads within the past year or two offensive: people waking up in bed with the "king", the woman trying to run over him with her car and all the rest.
I have completely lost interest in BK because of those ads.
2007-12-10 11:10:36 · answer #7 · answered by Nothingusefullearnedinschool 7 · 5⤊ 0⤋
it is so aggravating that it makes me contemplate whether the King is a few style of stalker like Jason in "Friday the thirteenth". a style of days "the king" is going to freak out on digicam. I do exactly no longer understand if he's going to do a slasher-fest or something greater kinky. those weirdos consistently placed on mask.
2016-10-11 00:24:01 · answer #8 · answered by jacobson 4 · 0⤊ 0⤋
Urr yeah, that's awful. That bothers me. I'm mad at that. :-/ People don't think. I'm in Japan and do not have acess to American TV, but you should definitately right the company. That's just not right.
Oh, and by the way, it's "COULDN'T care less" if you could care less that means that you already care some. Just FYI.
2007-12-11 16:53:15 · answer #9 · answered by Jessica 4 · 0⤊ 0⤋
Perhaps it is because it would be Gay without the whopper, because bashing homosexualty is much more attractive than bashing women. That is discriminative too.
I hate fast food restaurants anyway.. They won't serve me even in the drive-thru.
2007-12-10 13:04:07 · answer #10 · answered by Optimus Prime 4 · 2⤊ 1⤋
Who really cares? Its a flippen commercial! GET OVER IT! If you don't like the commercial change the channel till its over.
And think of CONNOTATIONS of words! When someone say's King, you think warrior, ruler, strong man, protecter. When someone says Queen, you think soft, gentle, lace gowns, motherly.
The commercial was not a play on sexism, it was a play on connotations.
(if you don't know what connotation is, pick up a poetry book)
2007-12-10 10:53:02 · answer #11 · answered by Aurum 5 · 4⤊ 2⤋