THE POST-INDUSTRIAL SIMULACRE...please read and share your thoughts?

Question

THE POST-INDUSTRIAL SIMULACRE

It has been some decades since Western culture could be accurately described as Industrial. Since the under-consumption crisis of the Thirties, we have shifted entirely into a social structure dominated not by production but by reproduction, not by equivalence but by commutation, not by merchandise but by the model. We live in a post-industrial world. A world no longer where all labor is exchanged and loses its singularity but where labor and leisure become entwined. Not a culture bought and sold but one where all cultures simulate one another. Not a place where love is prostituted but where a liberated keel sexuality is compulsory. And an era in which time is no longer accumulated like money but is broken in a confused web of nostalgia,
fetishism and futurism.

If the industrial era was determined capitalist mode, then the post-industrial is hypercapitalist. And in the sphere of signs the society has become indeterminate and codified. In the pre-industrial era every sign had a corresponding reality. In the industrial, every sign became equivalent to all others with money as the mode of social coherence. Now, however, all signs have become models, slightly differentiating all social reproduction - a generalized code of simulation. The real horror is that this process no longer stops at the factory gate but penetrates our homes, our loves and our minds. All our time becomes marked time...
Walter Benjamin (McLuhan later) was the first to realize that technology was not a productive force but a MEDIUM - the principle - the FORM of the new society of publicity, information and communications networks.

Seriality or the mechanical reproduction of exactly equivalent clones had given way to models generative of all forms according to a modulus of differences. This digitalized genetic cellule - the code-produced all questions and all possible solutions. A DNA generative of control of the social organism.

Answer 1

You should always quote your source:
http://nyc.indymedia.org/front.php3?article_id=79257

this could be a result of globalization. we all need similation to understand one another.
it is in our homes so we don't have to leave them.
the remarkable thing is that even though we dont leave our homes as much, we are still becoming more and more like eachother b/c of technology!
.

Answer 2

For the love of god, what do you mean by the factories coming into our homes and lives?

Answer 3

ok. But all civilizations 'die'. Why should ours be any different?