why did they take the D out of Edward D Jones and novw call it just Edward Jones?

Answer 1

Why is it just Sears instead of Sears and Roebuck?

The D is still there. See the link below.

My middle initial is also there, but I only use it in more formal settings (and my wife only uses my full name when she's mad at me).

Answer 2

You noticed!!! They hope everybody else does too, and now that it's on their mind, they hope they shop there.
It is not unusual for a co to change their their name to a name everybody uses and recognizes, or from what it is , to a much shorter name.
Federal Express- FedEx.
I bet you can't tell me what UPS was?
Or, Socony Vacuum Oil Co??
((Mobil))

Answer 3

Simplification probably.