Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues.
Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management.
The Business Communication message is conveyed through various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient, Outdoor, and Word of mouth.
Business Communication is a common topic included in the curricula of the Masters of Business Administration (MBA) program of many universities.
There are several methods of business communication, including:
Web based communication - for better and improved communication, anytime anywhere ...
e-mails, which provide an instantaneous medium of written communication worldwide;
Reports - important in documenting the activities of any department;
Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
telephoned meetings, which allow for long distance oral communication;
forum boards, which allow people to instantly post information at a centralized location; and
face to face meetings, which are personal and should be succeeded by a written followup.
[edit] Organizations
Founded in 1936 the Association of Business Communication (ABC) [1], originally called the Association of College Teachers of Business Writing, is “an international organization committed to fostering excellence in business communication scholarship, research, education, and practice.” ABC provides a number of helpful resources including materials for teachers and special interest groups, as well as lists of journals and websites that could provide useful information. The Job Board provides members with information about openings in the Business Communications world.
2007-12-04 06:34:49
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answer #2
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answered by navi 2
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