find criteria a company could use in the evaluation of alternative investment proposal?

Question

using cashflow or net profit after tax

Answer 1

I'm sure glad you gave us a specific example of what nebulous thing you are talking about. Alternative to what?

This reminds me of a line from an old song, "Some people say that life is rough, I wonder, compared to what?"

I would love to answer, along with piles of others I'm sure, if we knew what you meant.