How do we use or misuse language in advertising/marketing?

Answer 1

In their efforts to relate to the consumer, advertisers and marketers often mirror incorrect language used by their customers. For example, ads may include words like "ain't", which the marketer realizes is incorrect English, but which they think will make consumers feel more comfortable with them. Recently, I've noticed McDonald's billboards using terms like lovin' (as opposed to loving) or kinda (as opposed to kind of). This is obviously because a lot of McDonald's target market is relatively uneducated and uses this language themselves, but it tends to reinforce errors and make children and young people believe that these are acceptable forms.