Does Globalisation necessarily lead to cultural homogenisation?

Question

if yes..then why?

Answer 1

The unico that matters to him is the markets and the commerce, of culture nothing.

Answer 2

Yes and no.

Yes: Sometimes it can and that can be a good thing.
E.g: People driving innovative cars such as the Toyota Prius all over the world, and these replacing older local technologies developed in local markets.

Yes: Sometimes it can be a bad thing.
E.g: healthy local food shops dying off, due to global fast food chains entering a local market.

No: Sometimes global companies can help local cultures develop further and that can be a good thing.
E.g. Scottish west coast island tartan manufacturers selling overseas over the internet.

I know from studying a book called 'Transnational Management' that the best future world companies will be 'Transnational'. This means benefitting from the cost and efficiency savings of global manufacture and sales, whilst at the same time being sensitive to the needs of local markets. Basically, being aware that there it's not always a good idea to presume that a one-size fits all product is the correct product to bring to market everywhere.

Answer 3

No, it could easily lead to a backlash, and personally, I hope it does.

In the late 70's I was then talking about 'seeing the same architecture in Europe as I'd seen in the States and it was coming to England (close on the heals of McDonalds) ~ along with clothing too, and personally, I hated it - the universality.

Shopping for a toy for my nephew in the States, I shopped in London and elsewhere and even went to Cork in Ireland. I found nothing I wanted to take him! And then in LA, I found exactly the same toys I'd seen in London & Cork.

It was so bloody depressing. The same holds true for the universiality of stores, shops and of chains.

Places and cultures lose out on their identity and ...why should I go abroad to look at the same architecture I can find here ~ or there ~ or there.

Sash.

Answer 4

I doubt it. It might degrade the national cultures' influence over the people, but I think in the long run it's going to lead to cultural fragmentation. Already subcultures are more widely available to the average person than ever before.

I guess you could argue it cuts both ways, the larger cultures might homogenize, but the variety of subcultures would increase.

Answer 5

of course, as with any global leader,the min analysys of the economy includes cultures from the country incvesting in, which eventually homogenises policies & procedures. whichever religion or culture works there. its a very long process, but yes, i think it does.