2007-11-10 12:41:19 · 8 answers · asked by Anonymous in Business & Finance ➔ Small Business
The general consumer, to make you want to buy the product that the company is trying to sell. Therefore, easily put, you after you look at it. The better it looks on the outside, the more likely you are to buy it. (Or so they believe.)
2007-11-10 12:43:47 · answer #1 · answered by K Z 2 · 0⤊ 0⤋
The intent of the packaging is to sell the item, which means it's aimed at whoever is going to buy it. If this means women, the colors and wording is aimed at the target demographic, narrowing things down to give the merchandise the best opportunity of being sold. If it's something men would primarily buy, they focus on what appeals to men.
But since most WOMEN are the primary food buyers I'd say the vast majority of food packaging is aimed at women age 21 - 75. Younger than 21 you'd have people still living at home or not with a full time income. Over 75 and you get caregivers doing buying for some of them or their living situation is more communal.
2007-11-10 15:17:08 · answer #2 · answered by hudsongray 7 · 0⤊ 0⤋
The type of target market determines the food packaging. For example, cereal that is aimed toward young ones will be colorful and depending on law probably contain cartoons and such. And another example would be wine and spirits, the higher end wines that aim toward higher end markets are usually much more elegant packaging thus attracting folks who like glitz and glamour.. simple
2007-11-10 12:45:53 · answer #3 · answered by confuscious 4 · 0⤊ 0⤋
The product's target market -- whoever has the buying decision or influences that person for the market you're attempting to reach.
The cereal aisle is a good example of targeted packaging: walk down a cereal aisle in a grocery store and identify the target market by the packaging. Cartoon characters, bright colors, playful fonts and large, active graphics, and placed on the lower shelves (child line of vision) -- children's cereals. Pictures of adults, or no pictures other than the cereal, more restrained color schemes, emphasis on fiber and any fruit content, and placed on the higher shelves for adult line of sight -- adult cereals. Emphasis on weight loss -- women's. You get the idea.
2007-11-10 12:52:29 · answer #4 · answered by Katie W 6 · 0⤊ 0⤋
Whomever they believe is doing the shopping in the household. Which is usually women but they also design packaging for children.
2007-11-10 12:44:34 · answer #5 · answered by CUrias 5 · 0⤊ 0⤋
Gullible buyers.
2007-11-10 12:44:29 · answer #6 · answered by Dan H 7 · 0⤊ 0⤋
the consumer?
the person buying the product.
to get their attention.
thereby the colors, big words, NEW, ORGANIC, new and IMPROVED.
like that?
2007-11-10 12:43:33 · answer #7 · answered by pinkstealth 6 · 0⤊ 0⤋
Hungry, bored people!!!!!
2007-11-10 12:44:45 · answer #8 · answered by Anonymous · 0⤊ 0⤋