Honda Motor Company SWOT Analysis
Honda motor company is not your average Japanese car manufacturer. Originally know for motorcycles, Honda has managed to elude the dominate keiretsu system in Japan and become one of the dominant automobile manufactures in the world.
There are many strengths to Honda. Honda has a reputation for producing high quality products from cars to motorcycles to lawn mowers. In fact they are the largest manufacturer of motorcycles in the world. Honda has won many awards for initial quality and customer satisfaction. Their automobiles are reliable and generally fuel efficient. Their research has afforded them competitiveness in innovative products. The cutting edge Asimo robot and a successful motor sports programs provide innovations that are passed to consumers as well as press recognition. Honda won the MotoGP manufacturers title and came in second in the F1 constructors’ championship. While these race cars and motorcycles are much different than production vehicles, the lessons learned on the track transfer to better performance and engineering of future consumer vehicles. They were a pioneer in engineering low emissions internal combustion and hybrid technology. Honda is the only other manufacturer outside of Mitsubishi to branch out into many other areas outside of automobiles.
However there are weaknesses, Hondas products are fairly bland and inoffensive in terms of styling. Their prices are higher for non-luxury vehicles than comparable modes by other manufactures. They do not have a strong offering in a truck line. Their vehicles also have a reputation for being underpowered or pokey econo-boxes. Even for a broadly diversified company like Honda, there exist opportunities. An offering in a pickup type truck would be profitable, even if priced under competitors. These are types of vehicles have among the highest profit margins. Another opportunity would be to continue progressing low emission vehicles and alternative power sources. While they have made progress in this area, the technology is still overpriced for the consumer, and the infrastructure does not exist. Another area of opportunity would be developing nations like china and India. These are large markets, and cheap dependable transportation would be a hot seller.
Honda’s success has not gone unnoticed by its competitors. Like racing, if you don’t come up with something new this year, competitors will beat you with last year’s technology. Not that other companies are taking Honda’s technology, but for others to catch up is for Honda to fall behind. While once upon a time Honda cut the low emissions trail, now they are no longer at the vanguard.
Honda’s strategy is to create value through expanded sales via innovation in research and manufacturing. Instead of having one large manufacturing plant Honda uses an idea of “manufacturing products where they are sold”. In this way manufacture is increased in areas where sales increase. This practice has led to over one hundred manufacturing plants in over thirty countries, a process they call “globalization”. They also are guided by a commitment to the future. This ideal is reflected in several ways. Low emissions vehicles are one example, anther are manufacturing plants that are focused on environmental friendliness as well as efficiency and quality.
Honda needs to come out with a truck, which evidently is in the making (the “Ridgeline” coming spring 2005) and progress with efficient low emissions vehicles. It also wouldn’t hurt if they were to come up with some sort of distinctive styling. Research should be continued because that has provided the innovative and competitive products, and Honda’s diversification into areas other than automobiles should also be continued as this has been historically and asset by providing synergies in technology and distribution as well as name recognition. Also as mentioned earlier, a simplified inexpensive transportation is it motorcycle or car would sell like hotcakes in China and India.
After further review Honda’s extensive web site, it appears that they are expanding into India and China. China expansion includes a new plan that will quadruple production by 2006. Meanwhile in India production has started on a motorcycle that will cost less than two thousand US dollars. This appears to be the right move and is in line with Honda’s production in the location of sales. These actions should put Honda in a position for much more sales.
As far as new low emissions vehicles, they need to put something on the market soon to recapture their image as the green leader. The new hybrid Accord looks to fill that gap on paper. However even higher performance than the regular Accord; the hybrid is well just uninspiring. Yes is quicker and gets better mileage and has more power, but it looks the same, a car your parents would drive.
The expansion into China an India will provide increased sales and spread the image of Honda. However caution should be taken. If Honda can put a affordable transportation in the hands of the masses then great, but if instead of affordable they opt for cheap, then the two largest concentrations of people on the planet will know Honda as crap.
Regaining the lead of low emissions is a risky proposition. If Honda goes fuel cell and every one else goes electric, then they just rolled craps. But to be the leader, they need to put something out to be recognized. Even though the Accord hybrid has better performance, it still looks the same to the guy on the street.
2007-11-10 17:56:56
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answer #1
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answered by Sandy 7
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Come on the bike is not a repsol, repsol is a lubricant and you would be still be buying a honda just paying extra to get the race decals. Honda is a great bike and as for Honda tearing up AMA the last four years totally wrong. Suzuki is killing it. I ride a Yamaha R-1 so I'm not partial to either bike but I have friends who ride em and the love em.
2016-03-13 22:12:48
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answer #3
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answered by ? 4
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