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2 answers

In which country?

2007-11-07 15:10:07 · answer #1 · answered by Anonymous · 0 0

Simple.

Provide the selection of goods they provide at the prices they provide them at and with the customer service they give.

Where I grew up, there were a bunch of little shops that grew angry to see people driving an hour to get to places in larger cities. They cried, "Why don't you shop here and keep your money local?". The shoppers basically told them:
1. You have very little selection in your shops compared to these other companies.
2. Your prices are horrible. Even with factoring in the time it takes to drive and the amount of money for gas, we are still paying less to go to the big city.
3. Your hours are horrible. You open at 11 and close at 4, take long lunches, closed on every holiday there is.
4. Your employees pay us no attention. It is very easy to wait 20 minutes for an employee to get off of the phone before he will ring us up. Sometimes, it is the owner of the business who treated customers like this.

I see these same arguments today. Large companies are able to provide where the little businesses can't. Customers will go where they get what they need. Go over this list and see what you can do to compete with the big guys. Another piece of advice is to take every penny you make in your company and put it back into your company. Make the company grow. This might mean you having to get another job to support yourself while you are making your business grow.

You do have one area where you can out perform the big guys. You are manueverable. Instead of diversifying your services, specialize. Find something that they cannot provide and go for that.

2007-11-07 15:05:11 · answer #2 · answered by A.Mercer 7 · 0 1

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