Consider an economy in which there is 1 firm Break fast, in the market for breakfast cereal. A new firm Tasty is deciding to enter the market which would change the market to a duopoly Assume that Healthy can choose to sell its cereal to grocery stores at a high price or a low price As a monopolist it can earn 8 million by selling at a high price or 5 million by selling at a low price If Tasty enters the market and Healthy sells at a high price each firm makes 3 million however if Tasty enters the market and Healthy sells at a low price each firm loses 1 million
The following diagram shows this game Tasty first decides whether to enter or not & then Healthy decides whether to sell at a high or low price
http://tinyurl.com/2t3y5y
Suppose that Healthy cant set longterm contracts with the grocery stores that sell its cereal Healthy issues a press release saying that if Tasty enters the market, it will sell at a low price This __ a credible threat & Tasty ___enter the market.
2007-11-05
11:43:48
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2 answers
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asked by
Anonymous
in
Social Science
➔ Economics