What design characteristics should be considered when creating a web page?

Question

What design characteristics should be considered when creating a web page?

Answer 1

That the user is always right. Read that book (The User is Always Right). Makes things make sense and accessible to all. Have links labeled clearly and go where they say they are going.

Answer 2

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Answer 3

One of the most important things is layout... of both a single page as well as the entire site. It should follow the 3 click rule: If there's information on your site that a visitor may be looking for, they should be able to find it in 3 clicks or less. Also, whitespace can be good (not that it has to be white, it should be your background showing through). Whitespace allows your website to "breathe" and helps define beginnings and endings of sections.

Bad color schemes can drive people away, even if the websites information is fantastic. I suggest first making a logo, then work with the colors involved in the logo. Try to avoid neon colors... pastels work best.

The average monitor size of people on the Internet these days is 1024x768. Try to create a webpage where you don't have to scroll sideways. Ideally, with that resolution in mind, your webpage should be no wider then 752 pixels (768 - 8 - 8). Reason being that in the browser there is an 8 pixel border on the left and top side, you should try to keep AT LEAST 8 pixels on the right side of the page too (or just center the whole page so that both sides have even whitespace). Vertical scrolling web pages are fine, if not expected.

Avoid too many pictures, especially real pictures. Aside from the colors making your page look over complicated, it can slow down load times.

There should be no more then 2 MAYBE 3 different kinds of fonts on any one page, and keep fonts and color themes consistent from one page to another.

Good navigation is also a make or break deal with website design. I've found both by developing a website and by visiting sites that do this that using some sort of tree navigation works very well. An example of this can be seen at http://www.silkroadonline.net on the left hand side. You click a major header, then you see minor topics related to that header. Very easy to find what I'm looking for, also helps with the 3 click rule.

Another thing, your visitors should not HAVE TO resort to the browsers navigation buttons (forward and back) in order to navigate your website. Offer "Previous Page" links and "back to top" links (only when they have to scroll one screens worth or more to reach the top).

Answer 4

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Answer 5

Reviews and descriptions of the product/company is the first thing I look for. I want to know about the product, so where is the information? Make as much info available as possible.

Do you have easy links to follow and clear ways of us being able to order it? So I like the info of the product. How do I get it? The easier to get it, the better.

Do you allow users to review your product/company? Not necessary, but I like it because it tells me what people think of the product/company.

Are your pages attractive and colorful? If not, what will hold my attention? Product alone isn't always good enough. A splash of color really attracts people.

Finally, is it user compatible? If it takes a super genius nerd to solve though it, I wouldn't go on the site. Just remember to keep it simple so that EVERYONE can use it.

If you answer all of these questions, I call that a good web page. Good luck!

Answer 6

Well
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Answer 7

* Who are the intended audience? Older people might have trouble seeing contrasts in certain colours, children might need larger navigation buttons, the overall design and atmosphere will depend on your intended audience

* Colour scheme. Some colours look awful together. This isn't a decision to make lightly. Look at a colour wheel and read about how it works, this will become invaluable when it comes to choosing the right colours.

* Text. Don't make it too small. Don't make it hard to read against the background (for example, bright red text on a dark blue background - people actually do this! Ack!).
Black text on white background is usually best, but not neccasary.
And for crying out loud, don't use some fancy, hard to read font that most computers don't have anyway as the main body of text. That is seriously just evil.
Use a sans serif font as your main text (headings you don't neccasarily have to), Verdana is especially made for viewing on the computer.

* Layout. Usually made up of a heading banner, a horizontal or vertical navigation bar, the content part, and the footer. However, more artistic Flash sites might stray completely from this. It's up to you.
Just make sure that it is easy to navigate and looks appealing. A good way to get inspiration is to look at a website that sells web templates. Don't copy them, but you can get great ideas from them.
The layout should be consistent on every page of the website.

* Using tables for your design layout is rather outdated now. It may be useful in some cases, but not generally.
It is now CSS. With CSS, you can have the written content and the layout completely separate from each other and it is so much more flexible and easier to use than tables.
Dreamweaver makes using CSS especially easy.

* Accessability. Each image should be fixed so that text appears when the cursor hovers over it. This should explain what the image is of. This is mainly used for people with a disability.
The whole site should be easy to naviagate through and not confuse people with cryptic navigation bar names or a cluttered, muddled up page.
If your navigation bar is made with Flash, then you might consider having the navigation again in the footer for people that can't view Flash.
For a website that is completely made in Flash, make sure you include the Get Adobe Flash Player button and link from www.adobe.com
Also, concerning images, don't make them too large. Most people aren't bothered to wait around for your website to load after a few minutes.
Photos and pictures with shading, etc, should be in .jpg format. Adjust the quality to make it as low as possible without making the image look bad. Images with only a few flat colours are best as .gif images.

* Copyright. It's good to include your copyright information in the footer. Copyright © 2007 Your Company will do.
Don't use copyrighted images without permission from the creator. Stealing their image but giving them credit is not good enough. You must have written permission first.
Use your own images, or there are plenty of stock image websites out there where you may use their thousands of images for your website. Stock images are both provided for free or for a price. Google for some stock image websites.

* Every computer uses different browsers and different versions of these browsers (Internet Explorer, Safari, Firefox, Navigator, etc) and different screen resolutions. Test your website to make sure it works in various browsers and screen sizes.

Answer 8

Variable text size, and a design flexible enough that it looks reasonable (not perfect, just reasonable) with any text size, rank high on my list of design characteristics.

My pet peeve is 18-year old designers with 20/20 vision and 19-inch monitors who assume everyone else has the same eyesight and equipment. When I click on
"View > Text Size > Larger"
(or the equivalent in a browser that isn't MSIE) I expect the text to get bigger.

Wells Fargo Bank, for example, hired a bunch of 20-something idiots to do their 401k account management page. Some things a reasonably intelligent golden retriever would know, but they evidently didn't, were:

1) As people get older, their eyes dim;
2) As people get older, they get more money in their 401k;
3) As people get older and richer, they get much more interested in their 401k account.

The Wells Fargo clotpolls* used a small, fixed text size, which meant they were annoying their most important customers, us geezers.

WFB fixed their page, finally, but for two years I had to go into the "Accessibility" option as if I had macular degeneration, and tell my browser to ignore their text size, to get their site to be readable enough for me to check on my account.

* "Clotpoll" is a polite, if archaic term, for people with muck for brains.

Answer 9

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Answer 10

Keep it simple and clean. Don't overload it with too much pomp and stance.

That'll just turn people off than attract them to your site.