How might advertisers use different techniques with different target groups?

Answer 1

Think of a product, like breakfast cereal. With kids, advertisers will appeal to the visual (a cute box or character) and taste. Maybe they'll offer some sort of prize. They also appeal to fantasy, like being in Froot Loops Jungle, or whatever. With moms, they'll appeal to health concerns (10%less sugar!) or price concerns. Another example might be cars or cell phones. Older target audiences want safety, economy and ease of use. Younger people want lots of gadgets and a "cool" look.

Answer 2

One of the best examples is the variety of Geico commercials. I can't think of all of them, but they use the gecko, the cavemen, the older celebrities, the YouTube dudes, etc. They are trying to reach a wide range of people.

Answer 3

generally, research works for finding out what works for a certain demographics. be it for advertising or for some other purposes.

for those in the marketing industry, organizations like this are helpful: http://www.tarp.com/

Answer 4

Think of cars. Marketed to women they stress safety. Marketed to guys they stress performance.