accounting word problem????

Question

Walker Company has current sales of $600,000 and variable costs of $360,000. The company's fixed costs are equal to $200,000. The marketing manager is considering a new advertising campaign, which will increase fixed costs by $10,000. She anticipates that the campaign will cause sales to increase by 5 percent as a result.

What will be the impact of Walker's income? I know it will increase, but I need to know by how much?

Thanks!

Answer 1

Variable costs are $360k when sales are $600k. That makes the VC 60% of sales. Without the change, the profit contribution is as follows:
Sales 600,000
less variable costs 360,000
Contribution margin 240,000
less fixed costs 200,000
equals 40,000

With the change,
Sales $630,000 (105% of 600k)
less VC at 60% $378,000
CM $252,000
less FC $210,000
equals $42,000

So the impact of the change is increased earnings of $2,000

Answer 2

They should declare bankruptcy. Raz.or thin profit margin. Also, Mary is skimming off the profits to take vacations in the south of france.

If sales increased by 7 percent the story would be much different. But the fixed costs above 7,500 are illegal. Don't become friends with the Walker family. They are crooks!

Answer 3

increase 600,000 by 5%
then add 10,000 to cost subtract from the above
then total profit for the exsiting... about 40,000
then figure the % change

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