What college offers degrees in advertising? and Any other info about careers in advertising??

Question

A college that offers degrees in marketing and advertising in Indiana or southern California.

And if possible.. what are the requirements to get into that college? Is it expensive? And any other info about it.

And for those of you who have a career in advertising, are you happy with your job? Is it a good choice? Well paid??

Answer 1

I can tell you about the Southern California part, since I work in the Marketing department at Loyola Marymount University in Los Angeles. We don't have a separate advertising degree, but that is a destination for many of our marketing majors. There are also USC, all of the Cal States (Northridge, Los Angeles, Long Beach, Dominguez Hills, Fullerton, Cal Poly Pomona), Cal Lutheran and Pepperdine. Obviously, the Cal States are all much less expensive than the others, but they vary in quality.

As for careers, there are several directions one can go into in advertising. Assuming that you are looking at the business, and not the creative, side of the field (that is a very different background), you could go into account management or the media side of things. The downside is that entry-level jobs in advertising are very poorly-paid, compared to most other disciplines. If you make it past the first few years, the pay picks up, but it isn't the way to get rich. The other thing is that advertising is a very stressful profession, since it is extremely deadline-driven. Those who are a fit for the field love it, but others find it overwhelming and quit to go into something less high-pressured or better-paid.

Answer 2

in case you like to artwork in account provider then a advertising degree would be what's mandatory to commence. An MBA could be favourite. i'm mostly conversing approximately working for an advertising organization. There are different strategies which comprise media revenues. Radio, television, Out of domicile or out door advertising revenues are some factors the place you may commence with a BS. Media revenues is mostly advertising and making reflects and concepts to advertisers and advertising companies. An account government with an advert organization will sell yet do different issues in servicing the bills, reckoning on the size of the advertising organization. college training will possibly encompass undemanding college training for the 1st 2 years the place you would be taking training in English, speech, calculus or different greater math and then training in accounting, finance, information and advertising. there could be an probability to take non-compulsory training that could comprise administration classes and concentrations especially factors which comprise international advertising. With you residing in eire that my be a plus for you.

Answer 3

First, here's some information on the Advertising & Marketing majors.

Advertising

What with the gazillions of television channels, radio stations, Internet sites, and periodicals out there, there's certainly no lack of media in the world. And, as everybody knows, the driving force behind nearly all media is ads. If you major in Advertising, you'll become something of an expert in advertising principles, copywriting and layout, media campaigns, and media economics. You'll also hone your writing, presentation, and problem-solving skills.

You'll become a pretty good psychologist, too. You'll learn how and why people make decisions and how to influence those decisions. Behind all the glitz and the cool slogans, Advertising is really about understanding what motivates people to buy a product, or use a service, or support a cause.

Advertising is an overwhelmingly project-oriented major. You'll spend enormous chunks of time looking at ads, talking about them, and criticizing them. (By the way, and this stands to reason, if you don't like to talk about ads already, you probably shouldn't make them your life.) However, you'll mostly learn about Advertising by doing Advertising. You'll develop concepts and portfolios. You'll swamp yourself in market research (maybe even for real firms). You'll create sales presentations and come up with irresistible jingles designed to motivate your target audience. Most importantly, you'll have internships. They are utterly indispensable. When recruiters come to campus, or employers are eyeballing you for that Big First Job, they'll be a lot more interested in you if you have a few internships under your belt.

After graduation, most Advertising majors go to work for traditional Advertising agencies, media conglomerates, or marketing firms.

Marketing

Between us, Marketing is the art and the science of getting people to buy stuff. More formally, it is the study of how to determine consumer needs and translate those needs into products and services and selling them locally, nationally, and globally. Either way, Marketing is a practical, career-oriented, and solidly pre-professional major that requires analytical skills, logic and creativity.

If you decide to major in Marketing, you'll learn about the distribution of goods and services, consumer behavior, pricing policies, channels of retail and wholesale distribution, advertising, sales, research, and management. Other topics you are likely to encounter include market segmentation and targeting, effective customer service, new product development, and logistics.

Upon graduation, most Marketing majors usually find jobs in consulting, market research, and advertising. If you want to work in the Marketing department, though, you should expect to start in sales where you can really get to know a company's products and its customers. In fact, starting in sales is frequently the best (and sometimes the only) way to ultimately get one of those coveted (not to mention high-paying, low stress) jobs in the Marketing department.
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Also, here's some information on the Public Relations major since it's tied with Advertising & Marketing.

Public Relations

You’re always into what’s new and now, you’ve got a knack for organization and a flair for writing, and people always listen to what you have to say. If you’re all that, with a soft spot for glitz and glamour, welcome to the fast-paced, results-driven, done-yesterday world of PR.

According to Kent State University, public relations is “the strategic management of communication and relationships between organizations and their key publics.” In other words, public relations specialists control how organizations and their products or services are perceived by the public—and in turn, what image their paying clients (the organizations) portray. As a public relations major, you’ll learn about all the written, verbal, and visual elements that go into effective public relations. You’ll be prepped on how to write a press release and how to handle media attention on your client’s behalf. Your studies may also include forays into publishing newsletters, designing effective promotional ads, newswriting, broadcast media, and videography. Once you have a grasp on these basics, you’ll learn how to use them effectively to drive sales for your client and earn favor in the public eye. Knowing when to communicate what is essential in public relations. You’ll learn how to develop your information and messages, and how to make sure that information is portrayed in the best possible way to your targeted audience. The best PR pros will also know a little about event planning, product launches, public speaking, and damage control.

Public relations is in many ways an interdisciplinary major, and you’ll study elements from many other fields, including psychology, philosophy, languages, business, art, and many others. You’ll learn how to analyze public opinion and various research studies in order to determine what the public relations needs are for a certain organization. Problem solving and strategic planning abilities go a long way in the field, so hone them now. Oh, and there are ethical issues too, when it comes to “influencing” public opinion—you’ll want to maintain ethical business practices for the sake of your PR firm and your firm’s loyal clients.

Many programs require students to participate in an internship, which is a great way to see the world of PR from the inside, and some programs require students to choose a concentration, often in the business field. Be sure to research exactly what’s required as you determine what program is best for you.
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A rough search turned up the following school:

Ball State - Marketing & Public Relations
Indiana State - Marketing
California State - Marketing & Public Relations
Purdue University - Advertising, Marketing & Public Relations
Sanoma State University - Marketing
San Diego State - Advertising, Marketing & Public Relations
San Francisco State - Marketing
San Jose State - Advertising, Marketing & Public Relations
University of Southern Indiana - Advertising & Marketing
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I think that from here you should visit each school's website and click on the link they have for "future/prospective students" to get a better idea of each university's costs & requirements. Also, you may be able to request more information from their websites.

Good Luck!