2007-10-14 07:12:22 · 3 answers · asked by Anonymous in Entertainment & Music ➔ Magazines
Trade journals are intended for members of a particular trade or profession; they contain articles relevant to that profession which would be of limited interest to a mass audience. Examples: New England Journal of Medicine; Proceedings of the National Academy of Sciences. Popular magazines are intended for a more general audience; examples are Newsweek and People.
2007-10-14 07:22:49 · answer #1 · answered by Anonymous · 0⤊ 0⤋
A trade journal is intended for readers who are in a certain profession or industry. For instance, there are journals about quality for people who work in quality control, and journals about biotechnology for people in that industry.
A popular magazine is one that is intended for the general public, like Scientific American, Psychology Today, Vogue, etc. They usually have low subscription costs because they have a lot of ads, although there are a few magazines without ads, like Cook's Illustrated.
2007-10-14 07:23:02 · answer #2 · answered by jellybeanchick 7 · 0⤊ 0⤋
Trade journals in general get their revenue from advertising, and give out subscriptions to "qualified" members of a given trade or industry. This qualification is important to their advertisers because it means the subscribers filled out a survey form that provides overall demographic profile data for the magazine and that helps them charge BIG BUCKS for adverts.
2007-10-14 07:34:02 · answer #3 · answered by BluesMutha 4 · 0⤊ 0⤋