Whats your opinion of my company mission statement?

Question

Astral Net is dedicated to optimizing the connectivity and quality of online social interactions and information sharing.

What is your opinion and why?

Do you understand what the goal of the company when you see the statement?

Thank you so much.

Answer 1

Yes , of course it also seems very generalist ,
Pie in the Sky type phrase .

Everyone wants to optimize quality in their product .

But mission statements tend to be like that .
I guess they are Not intended to really let you know What the product or service is .

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Answer 2

If Astral Net is a social networking site, what's the point of having a mission statement? I would think you'd want a tag line that's much less wordy.

In the case that Astral Net is actually some kind of software for purchase, I'm not sure the terms connectivity and quality are really something that attracts social users.

If this is for sale to businesses, I would think they'd be drawn to connectivity and quality, but I'm not sure they really care about online social interactions. It seems incongruous.

In the event that your company is providing some sort of service, dedicated is good, but I suggest you speak more about providing or furnishing(they're cozy terms) than optimizing(which is cold). Optimizing and connectivity speak more to Techy IT people, so if you are speaking to the Tech Buyers of the world, well done.

But hey, anyone can criticize, how about some construction? Who are your audience? What segment of the population will be buying your product? Tailor your statement to those people.

And I don't really know the goal of the company from the statement. You are dedicated to optimizing, is that sexy? Is that emboldening?

Writing a mission statement is darn near impossible. Stick to it and keep trying to inspire.