what is search engine optimisation?

Question

what is search engine optimisation?

Answer 1

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black Hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

Answer 2

Search engine ranking (SEO) is "the practice of increasing the quantity and quality on the traffic that you earn through the organic results in yahoo and google, " according to Rand Fishkin.
To understand what SEO definitely means, let's break that sentence down and look at this parts:

Quality of traffic. You can attract all the visitors on this planet, but if they're coming to your site because Google conveys to them you're a resource for Apple computers when really you will be a farmer selling apples, that is not quality traffic. Instead you intend to attract visitors who are genuinely interested in products that people offer.
Quantity of traffic. Once you have the right people clicking through from those yahoo and google pages (SERPs), more traffic is better.
Organic effects. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you won't have to pay for.
Organic search traffic is specifically any unpaid traffic that derives from SERPs.

Answer 3

SEO is the process of influencing the visibility of a website in a search engine's natural or un-paid search results. The earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more website click it will receive from the search engine's users. SEO can target different kinds of search including image search, local search etc.

Answer 4

SEO is the process of getting traffic from the free, organic, editorial or natural listings on search engines. All major search engines have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Answer 5

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

Answer 6

Search Engine Optimization (SEO) is a specialized research-driven process of analyzing and editing your web site in order to increase the rankings of your site pages for specific search terms in search engines. SEO is one of the most affordable and effective marketing strategies when you work with the right professionals. At Web Marketing Pros, we make sure you have the right SEO and design package for your company so you are spending money on services you don’t need.

Answer 7

The current accepted best answer to this question is out of date. The current and most relevant answer to "what is search engine optimization?" has changed. The search engine algorithms are now artificially intelligent and as such, the thrust of SEO efforts has changed in the direction of the user experience. Modern search engine optimization involves making every effort to improve the user experience. As such, it is imperative that websites tailor their website structure to operate from the user experience. Simple things such as a proper call to action and a funnel that reaches out and guides a user towards their end goal. Whether this means guiding them through the sales process or making it easy for them to get the information they are searching for, websites need to take the user experience into account and design the site with the usability of it in mind. Simple things like adding contact information into the header and making it clickable go a long way towards catering to users who have an average 7-second attention span. And yet any website's ranking in the SERPS (Search Engine Results Pages) is based over 1,000 factors with the website itself accounting for only 25% of their total ranking. Other factors such contribute to the remaining 75% with inbound links still accounting for approximately 55% of a websites overall ranking.

Answer 8

SEO or Search Engine Optimization is the process to optimize the site to increase the visibility of site in SERP (Search Engine Result Page)

Answer 9

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Additional Search engine marketing (SEM) methods including paid listings may achieve higher effectivity. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

Answer 10

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.