Strategies are involved in the formulation, implementation and evaluation of strategy. The hierarchy of strategic intent lays the foundation for strategic management process. The process of establishing the hierarchy of strategic intent is very complex. In this hierarchy, the vision, mission, business definition and objectives are established. Formulation of strategies is possible only when strategic intent is clearly set up. This step is mostly philosophical in nature. It will have long term impact on the organization.
Vision is at the top in the hierarchy of strategic intent. It is what the firm would ultimately like to become.
Mission is the “essential purpose of the organization, concerning particularly why it is in existence, the nature of the business it is in, and the customers it seeks to serve and satisfy." The mission statements stage the role that organization plays in society.
Business definition explains the business of an organization in terms of customer needs, customer groups and alternative technologies.
Objectives refer to the ultimate end results which are to be accomplished by the overall plan over a specified period of time. The vision, mission and business definition determine the business philosophy to be adopted in the long run. The goals and objectives are set to achieve them.
2007-09-24 03:12:43
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answer #1
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answered by Sandy 7
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What do you understand by the hierarchy of strategic intent?
2015-08-19 04:30:21
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answer #3
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answered by Adrick 1
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