I have an idea of what a commercial would look like but I need more ideas of why it would appeal to the elderly or what can be said to appeal to them and make them want to go? Thanks.
2007-09-12 17:12:54 · 21 answers · asked by Anonymous in Society & Culture ➔ Cultures & Groups ➔ Senior Citizens
Several things would interest a senior citizen; definitely do NOT use the term elderly. If the person wanted they could take their grand children, have fun in a safe environment for all. If this mature person who with a significant other, there are rides of all kinds for the person to enjoy. One that do not cause physical pain by shaking them left and right.
Disneyland has always been for the "children of all ages" and that includes senior citizens. There is currently an ad with a man and his son & another with a woman and her daughter who start out as adults but turn into kids and enjoy the fun with their children, to return as adults and a family group of two parensts and two kids at the end.
You want to show the senior having fun, show the food, show the music, show the laughter, and show them as people and definitely NOT elderly.
2007-09-16 08:42:54 · answer #1 · answered by banananose_89117 7 · 0⤊ 0⤋
A lot of elderly people do not have the money to travel, let alone live day to day. I do not think Disneyland is really on their minds. I have been to both Disneyland in LA, and Disney World in Florida, and they are just OK. I actually preferred Epcot Center the best. More to do, more to see, more educational, better food and restaurants. I think they are more suited to family's. Some Seniors may be interested in taking the grand kids. Some Seniors do not prefer to be around that many kids and want a more peaceful, quiet atmosphere for a vacation. A lot of the rides are not suited for elderly. Admission prices have gone through the roof and now they even have a special food plan option. It used to be fun, now it it even more commercialized than it was before, and has kind of taken the fun out of it. Who wants to stay at a hotel/motel with a bunch of screaming, crying kids running around, Not me. I can think of a lot better places I would rather be.
And yes, we all did grow up with Mickey Mouse.
2007-09-13 08:16:32 · answer #2 · answered by Moe 6 · 0⤊ 1⤋
Disneyland has been around over 50 years. That means for many elderly, it might be a place of remembrance of their younger days. Also, there are many exhibits and even rides they can go on. I haven't been to Disneyland in a long time, as I live out of state, but a commercial touting the 'old fashion fun' of Main Street or the Mark Twain Steamboat or the wonder of the Magic Castle at night, or the puppets of Small World would all be ways to entice older people to the park.
2007-09-12 17:20:24 · answer #3 · answered by harpertara 7 · 0⤊ 0⤋
As a marketing pro, bring the grandkids works for some -- but many don't have grandkids. One element that doesn't work is the price, which just went up again. The long lines are also a turn-off. If you really want to appeal, have a Seniors-only day at a reduced rate.
2007-09-15 07:01:14 · answer #4 · answered by merrybodner 6 · 0⤊ 0⤋
Unless you're a member of a whole family vacation kind of thing, I honestly cannot imagine what other kind of interest there would be for seniors at Disneyland. Unless there have been vast improvements in the place, the only thing I remember is long lines to all the venues, blazing heat, trying to find the bathrooms (waiting in line for those too), walking most of the day, and being absolutely exhausted trying to make it back to the car. That was in my 30's. I cannot imagine being there and doing that in my 60's!!!!!!
2007-09-16 08:24:58 · answer #5 · answered by autumlovr 7 · 0⤊ 0⤋
Show a cute elderly couple snuggling and holding hands, grinning from ear to ear with matching mouse ear hats on. Have a nice view of the castle and a sunset in the background. That will get them in the mood. If you want something less creative try offering a senior discount, trust me this is a big incentive.
2007-09-12 17:21:26 · answer #6 · answered by outlook0330 2 · 1⤊ 0⤋
Well, you could go with the angle of getting them to bring the grandkids. The kids would think they're the "Coolest Grandma/Grandpa EVER!"
Or you could go with "feel like a kid again". But I'm not sure how far Disney stuff dates back. Did any of today's seniors actually grow up with Mickey Mouse?
Lastly, you could promote all the non-kid stuff about Disneyland. The international exhibits and the scientific stuff.
2007-09-12 17:19:47 · answer #7 · answered by jendini 2 · 0⤊ 0⤋
Most elderly don't like going there because of the long lines. I say open it up once or twice a month to 40 and over ONLY.
2007-09-12 17:18:13 · answer #8 · answered by ? 6 · 3⤊ 0⤋
Yes, I grew up with Mickey Mouse. I loved him then and I still do. AND Minnie. I went to Disney World in Florida for the first time a few years ago,with friends and I loved it. Had to go have my picture taken with both Mickey and Minnie.AND Im 61!!!
2007-09-14 14:56:59 · answer #9 · answered by Gram 4 · 0⤊ 0⤋
Are you kidding? I was there
the day that Disneyland
opened...I saw Walt Disney
in person.
I used to go to Disneyland
and Knott's Berry Farm (or
the beach) almost every
week-end.
So tell me what's your
favorite rides? I think we
got an all day pass for $10.
2007-09-13 16:25:48 · answer #10 · answered by Anonymous · 0⤊ 0⤋