I've an advertisement exam in the AM and can't locate the answer. I can't differentiate between what wikipedia is telling me, either.
HELP!
2007-09-10 19:15:54 · 4 answers · asked by ? 3 in Education & Reference ➔ Homework Help
You have the question mixed around.. The smallest unit of measurement in Typography is the POINT.. There are 12 Points to a Pica and 6 Picas to an Inch...
2007-09-10 19:26:28 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Typography is the art of typesetting, not a unit of measure. The pica is the typesetter's basic measure, and it's equal to 1/6 of an inch. There are 12 points to a pica, so the point is actually the smaller unit of measure.
2007-09-10 19:24:01 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Typography--art of setting type, and/or printing
Pica--12 point type, with 10 characters per linear inch
Elite--12 point type and 12 characters per linear inch (smaller of the 2 font sizes)
2007-09-10 20:01:20 · answer #3 · answered by jan51601 7 · 0⤊ 0⤋
Its picas
2007-09-10 19:19:17 · answer #4 · answered by Anonymous · 0⤊ 1⤋