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& their audience? Isn't reporting the news a public trust and those who do it have an ethical obligation to investigate and find the *truth providing balanced opinions about the *truth while setting aside the secondary concerns of taste?

*truth = the logical truths of reason + the contingent truths of matters of fact

2007-09-06 15:10:02 · 2 answers · asked by Anonymous in News & Events Media & Journalism

2 answers

They absolutely do...

That's why we have had "infotainment" news for the past 10 years...
You can't get through the news without hearing 50 different opinions and cross-points with very few facts thrown in...
That way there is plenty of plausible deniability and the advertisers are still pleased with the numbers...

I listen to NPR, CSPAN and a few websites that I trust... I don't get my news from the networks because of this...

I just watched a great documentary about how the REAL war is not being reported on American TV because it bothers people and advertising for food and things like that are rendered ineffective.

McDonalds and the President don't want you to lose your appetite just because there is a silly little war going on...

2007-09-06 15:25:08 · answer #1 · answered by rabble rouser 6 · 1 0

Basic rule is, the bigger the media outlet, the less pressure that's put upon it by advertisers. Sadly, a small weekly newspaper might think twice printing a story that puts its biggest advertiser in a bad light. That advertiser might pull the plug, leaving the newspaper in a serious financial situation.

The New York Times or NBC, meanwhile, can afford to keep advertising and editorial very separate because of its size. One advertiser isn't going to make or break the paper.

2007-09-07 20:50:57 · answer #2 · answered by wdx2bb 7 · 0 0

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