If a companys want to trademark a logo, does that become an asset. What value is given on the balance sheet?

Answer 1

Was your logo acquired or internally generated? If purchased, you can capitalise it as an intangible asset. But if internally generated, the following applies:

"Brands, mastheads, publishing titles, customer lists and items similar in substance that are internally generated should not be recognised as assets." [IAS 38.63]

The fact that you don't know the value to assign to it indicates that it's internally generated. If that is the case, you don't capitalise it.

Answer 2

usually the company would capitalize the cost of securing the trademark (attorneys fees, patent filing fees, development costs, etc)